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Born This Way Super Coverage Multi-Use Concealer Sand dupes and alternatives Too Faced

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan, applied. RemoveCruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, vegan, without talc or alcohol denat.

  • 2 matches have no coverage listed and are not shown.
  • 20 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 310W

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
SandChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
310W
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Medium coverage
Overall match
81out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
61
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Shade match
84out of 100
Colour
74
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    290N
    Shade match 77
    $24SephoraSephora$12 less (33%)

    Matches: Similar undertone (neutral vs warm)Claims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Tan
    Shade match 77
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    350C
    Shade match 73
    $24SephoraSephora$12 less (33%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperSlightly cooler undertoneRadiant rather than natural finish

    Score details
    Shade match
    73
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium tan with cool pink undertones

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Beige
    Shade match 74
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Sand (Medium light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    330N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 330N

    • Looks identical
    • Medium light · Warm · peach undertone

    $53

    SephoraView at Sephora
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    19W Beech

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 19W Beech

    • Looks identical
    • Medium light · Warm undertone

    $50

    SephoraView at Sephora
  3. Kosas Revealer Skin-Improving Foundation SPF 25

    Medium Tan Neutral 280

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Medium Tan Neutral 280

    • Looks identical
    • Medium light · Warm · peach undertone

    $45

    SephoraView at Sephora
  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Warm 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Warm 3

    • Very close colour
    • Light medium · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC27

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC27

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora
  6. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    15 Brasilia

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 15 Brasilia

    • Very close colour
    • Medium light · Warm · golden undertone

    $20

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 310W, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest match310WScore
Shade match55% of overall84
Colour74#dba485#d1a784Close colourColour difference 4.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationOily, dry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 81/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 310W.

Same or better

  • $12 less
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 310W

Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.