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Born This Way Super Coverage Multi-Use Concealer Shortbread dupes and alternatives Too Faced

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free7No drying alcohol7Vegan3Cruelty-free7Oil-free0With SPF0Mineral7

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Only showing matches with buildable coverage, without silicones, talc or alcohol denat.

  • 3 matches have no coverage listed and are not shown.

Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Fair 1.5W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
ShortbreadChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Full coverage
The match
bareMinerals
Fair 1.5W
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Luminous · Buildable coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Glossier Stretch Concealer for Dewy Buildable Coverage Medium 2

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
ShortbreadChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Glossier
Medium 2
Depth and undertone: Fair · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
67
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$14 less (39%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W
    Shade match 91
    $31Ulta BeautyUlta Beauty$5 less (14%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Luminous rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Luminous rather than natural finish · Buildable rather than full coverage

    Retailer shade note: for very fair warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Light 2
    Shade match 84
    $22SephoraSephora$14 less (39%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium 1
    Shade match 81
    $22SephoraSephora$14 less (39%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1N
    Shade match 84
    $31Ulta BeautyUlta Beauty$5 less (14%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneLuminous rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Luminous rather than natural finish · Buildable rather than full coverage

    Retailer shade note: for very fair neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Light 4
    Shade match 76
    $22SephoraSephora$14 less (39%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Buildable rather than full coverage

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Shortbread (Fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Ivory

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Ivory

    • Very close colour
    • Light · Warm · golden undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Warm Beige

    CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28, shade Warm Beige

    • Looks identical
    • Fair · Warm undertone

    $15.13

    WalmartView at Walmart
  2. Charlotte Tilbury Airbrush Flawless Foundation

    4 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 4 Warm

    • Looks identical
    • Fair · Warm undertone

    $52

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix Powder Plus Foundation

    C3

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade C3

    • Looks identical
    • Fair · Warm · golden undertone

    $39

    SephoraView at Sephora
  4. Maybelline Fit Me Matte + Poreless Foundation

    Warm Nude 128

    Maybelline Fit Me Matte + Poreless Foundation, shade Warm Nude 128

    • Looks identical
    • Light · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Cushion Foundation

    130 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 130 Warm

    • Looks identical
    • Fair · Warm undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    100 Light Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 100 Light Warm

    • Looks identical
    • Fair · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Fair 1.5W, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread. Every attribute compared, with its share of the score.

ComparedYour shadeShortbreadClosest shade matchFair 1.5WScore
Shade match55% of overall96
Colour93#f0c59d#edc69bVery close colourColour difference 1.8 (0 is identical)
Depth100FairFairSameDepth difference: 0.1
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared55
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Fair 1.5W.

Same or better

  • $5 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Luminous finish instead of natural

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 2, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread. Every attribute compared, with its share of the score.

ComparedYour shadeShortbreadClosest overall alternativeMedium 2Score
Shade match55% of overall95
Colour91#f0c59d#f6c495Very close colourColour difference 2.1 (0 is identical)
Depth100FairFairSameDepth difference: 0.3
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 2.

Same or better

  • $14 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Fair 1.5W

Match price
$31Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Glossier Stretch Concealer for Dewy Buildable Coverage Medium 2

Best price
$22SephoraSephora
$14 less (39%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.