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Born This Way Super Coverage Multi-Use Concealer Shortbread dupes and alternatives Too Faced

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

  • Medium0
  • Medium to full0
  • Full0
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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2 of 30

Only showing matches made for sensitive skin, with a radiant finish, without talc.

  • 8 matches have no skin type listed and are not shown.

Closest shade match: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 122

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
ShortbreadChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Maybelline
122
Depth and undertone: Light · Warm
Finish and coverage: Radiant finish
Shade match
94out of 100
Colour
91
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer C4

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
ShortbreadChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Full coverage
The match
L'Oréal Paris
C4
Depth and undertone: Fair · Warm
Finish and coverage: Radiant finish
Overall match
76out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Medium confidence· Digital matchWhy it matches
Best price
$16.99Ulta BeautyUlta Beauty
$19.01 less (53%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Shortbread (Fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Ivory

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Ivory

    • Very close colour
    • Light · Warm · golden undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Warm Beige

    CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28, shade Warm Beige

    • Looks identical
    • Fair · Warm undertone

    $15.13

    WalmartView at Walmart
  2. Charlotte Tilbury Airbrush Flawless Foundation

    4 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 4 Warm

    • Looks identical
    • Fair · Warm undertone

    $52

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix Powder Plus Foundation

    C3

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade C3

    • Looks identical
    • Fair · Warm · golden undertone

    $39

    SephoraView at Sephora
  4. Maybelline Fit Me Matte + Poreless Foundation

    Warm Nude 128

    Maybelline Fit Me Matte + Poreless Foundation, shade Warm Nude 128

    • Looks identical
    • Light · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Cushion Foundation

    130 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 130 Warm

    • Looks identical
    • Fair · Warm undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    100 Light Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 100 Light Warm

    • Looks identical
    • Fair · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 122, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread. Every attribute compared, with its share of the score.

ComparedYour shadeShortbreadClosest shade match122Score
Shade match55% of overall94
Colour91#f0c59d#eec192Very close colourColour difference 2.1 (0 is identical)
Depth97FairLightCloseDepth difference: 1.9
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 1 of 4 compared56
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 75/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 122.

Same or better

  • $23.01 less
  • Very close colour
  • Same warm undertone
  • Both claim not settling into lines

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for normal/dry/combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris True Match Radiant Serum Concealer in C4, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread. Every attribute compared, with its share of the score.

ComparedYour shadeShortbreadClosest overall alternativeC4Score
Shade match55% of overall89
Colour83#f0c59d#ffcaa2Close colourColour difference 3.3 (0 is identical)
Depth92FairFairSameDepth difference: 3.9
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared50
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 76/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in C4.

Same or better

  • $19.01 less
  • Same warm undertone
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural
  • Not marketed for normal/dry/combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 122

Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris True Match Radiant Serum Concealer C4

Best price
$16.99Ulta BeautyUlta Beauty
$19.01 less (53%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.