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Born This Way Super Coverage Multi-Use Concealer Shortbread dupes and alternatives Too Faced

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, in liquid form, without talc.

  • 9 matches have no formulation listed and are not shown.
  • 8 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 14.0 Light Tan

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
ShortbreadChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
14.0 Light Tan
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
89out of 100
Colour
85
Depth
87
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    1N0
    Shade match 86
    $34SephoraSephora$2 less (6%)

    Matches: Similar undertone (neutral vs warm)Same natural finishBoth claim not settling into lines

    Differences: Medium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: fair with warm neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Shortbread (Fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Ivory

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Ivory

    • Very close colour
    • Light · Warm · golden undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Warm Beige

    CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28, shade Warm Beige

    • Looks identical
    • Fair · Warm undertone

    $15.13

    WalmartView at Walmart
  2. Charlotte Tilbury Airbrush Flawless Foundation

    4 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 4 Warm

    • Looks identical
    • Fair · Warm undertone

    $52

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix Powder Plus Foundation

    C3

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade C3

    • Looks identical
    • Fair · Warm · golden undertone

    $39

    SephoraView at Sephora
  4. Maybelline Fit Me Matte + Poreless Foundation

    Warm Nude 128

    Maybelline Fit Me Matte + Poreless Foundation, shade Warm Nude 128

    • Looks identical
    • Light · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Cushion Foundation

    130 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 130 Warm

    • Looks identical
    • Fair · Warm undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    100 Light Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 100 Light Warm

    • Looks identical
    • Fair · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.0 Light Tan, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread. Every attribute compared, with its share of the score.

ComparedYour shadeShortbreadClosest match14.0 Light TanScore
Shade match55% of overall89
Colour85#f0c59d#e1bc99Close colourColour difference 3.0 (0 is identical)
Depth87FairLightCloseDepth difference: 5.3
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.0 Light Tan.

Same or better

  • $6 less
  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 14.0 Light Tan

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.