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Born This Way Super Coverage Multi-Use Concealer Shortbread dupes and alternatives Too Faced

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Medium0
  • Medium to full0
  • Full6
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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6 of 30

Only showing matches with full coverage, with a matte finish.

  • 3 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC15

The equivalent shade and the most similar concealer overall.

The match
MAC Cosmetics
NC15
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
70
Wear (Wear & performance)
75
Skin (Skin suitability)
90
Shade match
90out of 100
Colour
84
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium
    Shade match 90
    $36SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Fair with neutral warm undertones

    High confidence· Digital match

    View match
  2. #3 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marshmallow 1.3 Golden
    Shade match 89
    $31SephoraSephora$5 less (14%)

    Matches: Same warm undertoneSame full coverageClaims a skin-like finish

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: fair skin tones with golden undertones

    High confidence· Digital match

    View match
  3. Shade match 83
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  4. Shade match 86
    $35SephoraSephora$1 less (3%)

    Matches: Similar undertone (neutral vs warm)Same full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for fair skin with neutral warm undertones

    High confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    380 Pecan
    Shade match 81
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Same full coverageClaims transfer resistanceBoth claim not settling into lines

    Differences: Slightly deeperMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Shortbread (Fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Ivory

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Ivory

    • Very close colour
    • Light · Warm · golden undertone

    $49

Closest foundations

  1. CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Warm Beige

    CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28, shade Warm Beige

    • Looks identical
    • Fair · Warm undertone

    $15.13

  2. Charlotte Tilbury Airbrush Flawless Foundation

    4 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 4 Warm

    • Looks identical
    • Fair · Warm undertone

    $52

  3. MAC Cosmetics Studio Fix Powder Plus Foundation

    C3

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade C3

    • Looks identical
    • Fair · Warm · golden undertone

    $39

  4. Maybelline Fit Me Matte + Poreless Foundation

    Warm Nude 128

    Maybelline Fit Me Matte + Poreless Foundation, shade Warm Nude 128

    • Looks identical
    • Light · Warm undertone

    $11.99

  5. L'Oréal Paris Infallible Cushion Foundation

    130 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 130 Warm

    • Looks identical
    • Fair · Warm undertone

    $19.99

  6. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    100 Light Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 100 Light Warm

    • Looks identical
    • Fair · Warm undertone

    $18.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC15, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread. Every attribute compared, with its share of the score.

ComparedYour shadeShortbreadClosest matchNC15Score
Shade match55% of overall90
Colour84#f0c59d#f5c08eClose colourColour difference 3.1 (0 is identical)
Depth98FairLightCloseDepth difference: 1.4
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationDry, normal, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 83/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC15.

Same or better

  • $6 less
  • Same warm undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy NC15

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.