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Born This Way Super Coverage Multi-Use Concealer Spiced Rum dupes and alternatives Too Faced

Very deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in serum form, without talc or silicones.

  • 2 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Rich

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
Spiced RumChange shade
Depth and undertone: Very deep · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
NYX Professional Makeup
Rich
Depth and undertone: Very deep
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
79
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Shade match
84out of 100
Colour
86
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$24 less (67%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Spiced Rum (Very deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Spiced Rum

    Too Faced Born This Way Soft Matte Foundation, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. Tarte Face Tape Full Coverage Foundation

    60N Mahogany

    Tarte Face Tape Full Coverage Foundation, shade 60N Mahogany

    • Looks identical
    • Very deep · Cool undertone

    $42

    SephoraView at Sephora
  2. Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation

    13

    Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation, shade 13

    • Looks identical
    • Very deep · Cool undertone

    $39

    SephoraView at Sephora
  3. Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation

    80 Sienna

    Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation, shade 80 Sienna

    • Looks identical
    • Very deep · Cool undertone

    $22

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    540C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 540C

    • Very close colour
    • Very deep · Cool undertone

    $53

    SephoraView at Sephora
  5. Revolution Beauty Superfix Blur Longwear Foundation

    F15NC

    Revolution Beauty Superfix Blur Longwear Foundation, shade F15NC

    • Very close colour
    • Very deep · Cool undertone

    $14

    Ulta BeautyView at Ulta Beauty
  6. ILIA Super Serum Skin Tint SPF 40

    Roque ST18

    ILIA Super Serum Skin Tint SPF 40, shade Roque ST18

    • Very close colour
    • Very deep · Cool undertone

    $48

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Spiced Rum. Every attribute compared, with its share of the score.

ComparedYour shadeSpiced RumClosest matchRichScore
Shade match55% of overall84
Colour86#733d25#71442dVery close colourColour difference 2.8 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.3
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone70Cool · rosyUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich.

Same or better

  • $24 less
  • Very close colour
  • Same natural finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy Rich

Match price
$12Ulta BeautyUlta Beauty
$24 less (67%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.