Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
16 of 30 matches
Only showing matches with a natural finish, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $36 at Sephora
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $36 at Sephora
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $3 moreMatches: Same cool undertoneSame natural finishSame full coverage
No material differences in the data we have.
Close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Retailer shade note: Very Deep, Cool Rosy
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same cool undertoneSame natural finishSame full coverage
Differences: Slightly deeperDoes not claim not settling into linesNot marketed for combination skin
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: very deep with cool brown undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$6 less (17%)Matches: Same cool undertoneSame natural finishSame full coverage
Differences: Noticeably different swatch colourDoes not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Very close colourSame natural finishBoth claim not settling into lines
Differences: Slightly warmer undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage
Retailer shade note: deep with warm undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: ultra deep with neutral brown undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (67%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same natural finishSame full coverageClaims transfer resistance
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
High confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$6 less (17%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than full coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than full coverage
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Slightly lighterSlightly warmer undertoneDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: ultra deep with warm golden undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty$21.01 less (58%)Matches: Same natural finishClaims transfer resistanceBoth claim a lightweight feel
Differences: Slightly lighterBuildable rather than full coverageDoes not claim not settling into lines
Close colour · Natural · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage · Does not claim not settling into lines
Medium confidence· Digital match
Revlon ColorStay Skin Awaken Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty(product price)$25.01 less (69%)Matches: Similar undertone (neutral vs cool)Same natural finishBoth claim a lightweight feel
Differences: Slightly lighterNo long-wear claimDoes not claim not settling into lines
Close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination skin
Retailer shade note: beige
Medium confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Same cool undertoneSame natural finishBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly lighterMedium rather than full coverage
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than full coverage
Retailer shade note: deep with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$25.01 less (69%)Matches: Same natural finishBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneNo long-wear claim
Close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination skin
Retailer shade note: 070 beige deep
Medium confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautyUlta Beauty(product price)$6 less (17%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Buildable rather than full coverage
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyShowing 12 of 14 matches
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Spiced Rum (Very deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Spiced Rum
$48
60N Mahogany
$42
13
$39
80 Sienna
$22
540C
$53
F15NC
$14
Roque ST18
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 7C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Spiced Rum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 7C.
14 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Clove 11.4, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Spiced Rum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Clove 11.4.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 7C
SephoraYour shade $36 at Sephora
Hourglass Vanish Airbrush Full Coverage Longwear Concealer Clove 11.4
SephoraYour shade $36 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
