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Born This Way Super Coverage Multi-Use Concealer Spiced Rum dupes and alternatives Too Faced

Very deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a matte finish.

  • 2 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 550 Suede C

The equivalent shade and the most similar concealer overall.

The match
Lancôme
550 Suede C
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
77out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
62
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Shade match
83out of 100
Colour
72
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Spiced Rum (Very deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Spiced Rum

    Too Faced Born This Way Soft Matte Foundation, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $48

Closest foundations

  1. Tarte Face Tape Full Coverage Foundation

    60N Mahogany

    Tarte Face Tape Full Coverage Foundation, shade 60N Mahogany

    • Looks identical
    • Very deep · Cool undertone

    $42

  2. Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation

    13

    Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation, shade 13

    • Looks identical
    • Very deep · Cool undertone

    $39

  3. Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation

    80 Sienna

    Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation, shade 80 Sienna

    • Looks identical
    • Very deep · Cool undertone

    $22

  4. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    540C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 540C

    • Very close colour
    • Very deep · Cool undertone

    $53

  5. Revolution Beauty Superfix Blur Longwear Foundation

    F15NC

    Revolution Beauty Superfix Blur Longwear Foundation, shade F15NC

    • Very close colour
    • Very deep · Cool undertone

    $14

  6. ILIA Super Serum Skin Tint SPF 40

    Roque ST18

    ILIA Super Serum Skin Tint SPF 40, shade Roque ST18

    • Very close colour
    • Very deep · Cool undertone

    $48

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 550 Suede C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Spiced Rum. Every attribute compared, with its share of the score.

ComparedYour shadeSpiced RumClosest match550 Suede CScore
Shade match55% of overall83
Colour72#733d25#6b4433Close colourColour difference 4.6 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.3
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationDry, combination, sensitiveBoth marketed for dry/​combination skin
Overall match 77/100Shade match 83/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 550 Suede C.

Same or better

  • $4 less
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Not marketed for normal skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 550 Suede C

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.