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Born This Way Super Coverage Multi-Use Concealer Swan dupes and alternatives Too Faced

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, in liquid form, without talc.

  • 3 matches have no coverage listed and are not shown.
  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 1W

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
SwanChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
1W
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
81out of 100
Colour
83
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Swan (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Slight colour difference
    • Fair · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Haleys Beauty Re-form Luminous Skin Foundation

    2.15 Fair/Light Neutral

    Haleys Beauty Re-form Luminous Skin Foundation, shade 2.15 Fair/Light Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $39

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    120

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 120

    • Looks identical
    • Very fair · Neutral undertone

    $40

    SephoraView at Sephora
  3. Tarte Timeless Hydrating Foundation

    12N Fair Neutral

    Tarte Timeless Hydrating Foundation, shade 12N Fair Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    0N1 Silk

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 0N1 Silk

    • Looks identical
    • Very fair · Neutral undertone

    $54

    SephoraView at Sephora
  5. Poom Natural Glow Hydrating Foundation

    #100 - Fair Neutral

    Poom Natural Glow Hydrating Foundation, shade #100 - Fair Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $48

    Ulta BeautyView at Ulta Beauty
  6. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair 2 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Fair 2 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $41

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Swan. Every attribute compared, with its share of the score.

ComparedYour shadeSwanClosest match1WScore
Shade match55% of overall81
Colour83#fde1c8#fae5d4Close colourColour difference 3.2 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W.

Same or better

  • $6 less
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 1W

Best price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.