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Born This Way Super Coverage Multi-Use Concealer Taffy dupes and alternatives Too Faced

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with medium coverage.

  • 4 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 2W1

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
TaffyChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
Laura Mercier
2W1
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
91
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
76out of 100
Colour
92
Depth
100
Undertone
25
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Taffy (Light · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Light Beige

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Light Beige

    • Nearest in this range
    • Medium · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Fairly Medium 05

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Fairly Medium 05

    • Looks identical
    • Light · Cool undertone

    $39.50

    Ulta BeautyView at Ulta Beauty
  3. TIRTIR Mask Fit Red Cushion

    22C PEACH BEIGE

    TIRTIR Mask Fit Red Cushion, shade 22C PEACH BEIGE

    • Looks identical
    • Light · Cool undertone

    $25

    Ulta BeautyView at Ulta Beauty
  4. Ulta Beauty Collection Moisturizing Complexion Stick

    Light Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Light Cool

    • Looks identical
    • Light · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Glow Foundation

    3CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 3CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

    SephoraView at Sephora
  6. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR22

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR22

    • Looks identical
    • Light · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2W1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Taffy. Every attribute compared, with its share of the score.

ComparedYour shadeTaffyClosest match2W1Score
Shade match55% of overall76
Colour92#e4baa2#e7ba9cVery close colourColour difference 2.0 (0 is identical)
Depth100LightLightSameDepth difference: 0.2
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone25Cool · rosyWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationDry, normal, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 82/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2W1.

Same or better

  • $2 less
  • Very close colour
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy 2W1

Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.