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Born This Way Super Coverage Multi-Use Concealer Taffy dupes and alternatives Too Faced

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol3Vegan, applied. RemoveCruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, vegan.

  • 22 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 220C

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
TaffyChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
220C
Depth and undertone: Light · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
86out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
61
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Shade match
93out of 100
Colour
89
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Vanilla
    Shade match 90
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Light
    Shade match 87
    $12Ulta BeautyUlta Beauty$24 less (67%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Taffy (Light · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Light Beige

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Light Beige

    • Nearest in this range
    • Medium · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Fairly Medium 05

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Fairly Medium 05

    • Looks identical
    • Light · Cool undertone

    $39.50

    Ulta BeautyView at Ulta Beauty
  3. TIRTIR Mask Fit Red Cushion

    22C PEACH BEIGE

    TIRTIR Mask Fit Red Cushion, shade 22C PEACH BEIGE

    • Looks identical
    • Light · Cool undertone

    $25

    Ulta BeautyView at Ulta Beauty
  4. Ulta Beauty Collection Moisturizing Complexion Stick

    Light Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Light Cool

    • Looks identical
    • Light · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Glow Foundation

    3CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 3CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

    SephoraView at Sephora
  6. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR22

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR22

    • Looks identical
    • Light · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 220C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Taffy. Every attribute compared, with its share of the score.

ComparedYour shadeTaffyClosest match220CScore
Shade match55% of overall93
Colour89#e4baa2#eebd9fVery close colourColour difference 2.5 (0 is identical)
Depth96LightLightSameDepth difference: 2.3
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationOily, dry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 220C.

Same or better

  • $12 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 220C

Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.