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Born This Way Super Coverage Multi-Use Concealer Toffee dupes and alternatives Too Faced

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for dry skin, with a matte finish, without talc.

  • 6 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW55

The equivalent shade and the most similar concealer overall.

The match
MAC Cosmetics
NW55
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
70
Wear (Wear & performance)
75
Skin (Skin suitability)
90
Shade match
87out of 100
Colour
93
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly lighterNeutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Matte rather than natural finish

    Retailer shade note: very deep with rich neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep
    Shade match 81
    $36SephoraSephoraSame price

    Matches: Similar undertone (neutral vs warm)Same full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16 Deep
    Shade match 78
    $36SephoraSephoraSame price

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than warm undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Toffee (Very deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Cocoa

    Too Faced Born This Way Soft Matte Foundation, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $48

Closest foundations

  1. Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint

    12

    Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint, shade 12

    • Looks identical
    • Very deep · Warm undertone

    $24

  2. Tarte Amazonian Clay Blurring Powder Foundation

    58H rich honey

    Tarte Amazonian Clay Blurring Powder Foundation, shade 58H rich honey

    • Looks identical
    • Very deep · Warm · peach undertone

    $40

  3. NARS Natural Matte Longwear Foundation

    ZAMBIE

    NARS Natural Matte Longwear Foundation, shade ZAMBIE

    • Looks identical
    • Very deep · Warm undertone

    $55

  4. Huda Beauty Easy Blur Natural Airbrush Foundation

    Chocolate Swirl 570W

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Chocolate Swirl 570W

    • Looks identical
    • Very deep · Warm · golden undertone

    $37

  5. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Honey

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Honey

    • Looks identical
    • Very deep · Warm · golden undertone

    $39

  6. Monika Blunder Beauty Blunder Cover Foundation/Concealer

    Shade: 7.5 Sieben.5

    Monika Blunder Beauty Blunder Cover Foundation/Concealer, shade Shade: 7.5 Sieben.5

    • Looks identical
    • Very deep · Warm · golden undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW55, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest matchNW55Score
Shade match55% of overall87
Colour93#6d3d27#703d22Very close colourColour difference 1.8 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.5
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationDry, normal, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 81/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW55.

Same or better

  • $6 less
  • Very close colour
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Matte finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy NW55

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.