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Born This Way Super Coverage Multi-Use Concealer Toffee dupes and alternatives Too Faced

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, without talc.

  • 6 matches have no skin type listed and are not shown.

Closest shade match: Tarte Shape Tape Full Coverage Matte Concealer 57H rich honey

The equivalent shade: scored on colour, depth and undertone only.

The match
Tarte
57H rich honey
Depth and undertone: Very deep · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
87
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 6W1

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Laura Mercier
6W1
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
91
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $39SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: Very Deep, Neutral

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $38SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Slightly lighterDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60H mahogany honey
    Shade match 92
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish

    Retailer shade note: rich deep with neutral red undertones

    Medium confidence· Digital match

    View match
  5. Shade match 81
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 80
    $38SephoraSephoraCosts $2 more

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with neutral brown undertones

    Medium confidence· Digital match

    View match
  7. Shade match 79
    $42SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterNeutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 80
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly lighterNeutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Matte rather than natural finish

    Retailer shade note: very deep with rich neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 76
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep with peach undertones

    Medium confidence· Digital match

    View match
  10. Shade match 76
    $38SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with cool rich-red undertones

    Medium confidence· Digital match

    View match
  11. Shade match 74
    $38SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly deeperSlightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep with cool brown undertones

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep
    Shade match 81
    $36SephoraSephoraSame price

    Matches: Similar undertone (neutral vs warm)Same full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 59
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60W mahogany warm
    Shade match 77
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  15. Shade match 80
    $36SephoraSephoraSame price

    Matches: Same warm undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: D2 - Deep with warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16 Deep
    Shade match 78
    $36SephoraSephoraSame price

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than warm undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Shape Tape Full Coverage Matte Concealer

    55W rich warm
    Shade match 76
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  18. Shade match 79
    $35SephoraSephora$1 less (3%)

    Matches: Similar undertone (neutral vs warm)Same full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for deeper skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Shape Tape Full Coverage Matte Concealer

    59W rich warm
    Shade match 76
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Shape Tape Full Coverage Matte Concealer

    59H rich honey
    Shade match 75
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 20 matches

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Toffee (Very deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Cocoa

    Too Faced Born This Way Soft Matte Foundation, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $48

Closest foundations

  1. Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint

    12

    Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint, shade 12

    • Looks identical
    • Very deep · Warm undertone

    $24

  2. Tarte Amazonian Clay Blurring Powder Foundation

    58H rich honey

    Tarte Amazonian Clay Blurring Powder Foundation, shade 58H rich honey

    • Looks identical
    • Very deep · Warm · peach undertone

    $40

  3. NARS Natural Matte Longwear Foundation

    ZAMBIE

    NARS Natural Matte Longwear Foundation, shade ZAMBIE

    • Looks identical
    • Very deep · Warm undertone

    $55

  4. Huda Beauty Easy Blur Natural Airbrush Foundation

    Chocolate Swirl 570W

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Chocolate Swirl 570W

    • Looks identical
    • Very deep · Warm · golden undertone

    $37

  5. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Honey

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Honey

    • Looks identical
    • Very deep · Warm · golden undertone

    $39

  6. Monika Blunder Beauty Blunder Cover Foundation/Concealer

    Shade: 7.5 Sieben.5

    Monika Blunder Beauty Blunder Cover Foundation/Concealer, shade Shade: 7.5 Sieben.5

    • Looks identical
    • Very deep · Warm · golden undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Shape Tape Full Coverage Matte Concealer in 57H rich honey, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest shade match57H rich honeyScore
Shade match55% of overall92
Colour87#6d3d27#743d2bVery close colourColour difference 2.7 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.6
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 57H rich honey.

Same or better

  • $4 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6W1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest overall alternative6W1Score
Shade match55% of overall85
Colour78#6d3d27#7d4127Close colourColour difference 3.9 (0 is identical)
Depth89Very deepVery deepSameDepth difference: 4.8
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationDry, normal, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6W1.

Same or better

  • $2 less
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Tarte Shape Tape Full Coverage Matte Concealer 57H rich honey

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 6W1

Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.