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Born This Way Super Coverage Multi-Use Concealer Toffee dupes and alternatives Too Faced

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, with a natural finish, in liquid form.

  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Clove 11.4

The equivalent shade and the most similar concealer overall.

The match
Hourglass
Clove 11.4
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Shade match
89out of 100
Colour
97
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $38SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Slightly lighterDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $38SephoraSephoraCosts $2 more

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with neutral brown undertones

    Medium confidence· Digital match

    View match
  3. Shade match 79
    $42SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterNeutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 76
    $38SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with cool rich-red undertones

    Medium confidence· Digital match

    View match
  5. Shade match 74
    $38SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly deeperSlightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep with cool brown undertones

    Medium confidence· Digital match

    View match
  6. Shade match 59
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Toffee (Very deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Cocoa

    Too Faced Born This Way Soft Matte Foundation, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $48

Closest foundations

  1. Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint

    12

    Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint, shade 12

    • Looks identical
    • Very deep · Warm undertone

    $24

  2. Tarte Amazonian Clay Blurring Powder Foundation

    58H rich honey

    Tarte Amazonian Clay Blurring Powder Foundation, shade 58H rich honey

    • Looks identical
    • Very deep · Warm · peach undertone

    $40

  3. NARS Natural Matte Longwear Foundation

    ZAMBIE

    NARS Natural Matte Longwear Foundation, shade ZAMBIE

    • Looks identical
    • Very deep · Warm undertone

    $55

  4. Huda Beauty Easy Blur Natural Airbrush Foundation

    Chocolate Swirl 570W

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Chocolate Swirl 570W

    • Looks identical
    • Very deep · Warm · golden undertone

    $37

  5. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Honey

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Honey

    • Looks identical
    • Very deep · Warm · golden undertone

    $39

  6. Monika Blunder Beauty Blunder Cover Foundation/Concealer

    Shade: 7.5 Sieben.5

    Monika Blunder Beauty Blunder Cover Foundation/Concealer, shade Shade: 7.5 Sieben.5

    • Looks identical
    • Very deep · Warm · golden undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Clove 11.4, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest matchClove 11.4Score
Shade match55% of overall89
Colour97#6d3d27#70402bLooks identicalColour difference 1.1 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.8
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Clove 11.4.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Clove 11.4

Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.