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Born This Way Super Coverage Multi-Use Concealer Toffee dupes and alternatives Too Faced

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in cream form.

  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Cacao

The equivalent shade and the most similar concealer overall.

The match
NARS
Cacao
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Medium coverage
Overall match
73out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
62
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Shade match
80out of 100
Colour
72
Depth
79
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Same price

Your shade $36 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Toffee (Very deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Cocoa

    Too Faced Born This Way Soft Matte Foundation, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $48

Closest foundations

  1. Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint

    12

    Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint, shade 12

    • Looks identical
    • Very deep · Warm undertone

    $24

  2. Tarte Amazonian Clay Blurring Powder Foundation

    58H rich honey

    Tarte Amazonian Clay Blurring Powder Foundation, shade 58H rich honey

    • Looks identical
    • Very deep · Warm · peach undertone

    $40

  3. NARS Natural Matte Longwear Foundation

    ZAMBIE

    NARS Natural Matte Longwear Foundation, shade ZAMBIE

    • Looks identical
    • Very deep · Warm undertone

    $55

  4. Huda Beauty Easy Blur Natural Airbrush Foundation

    Chocolate Swirl 570W

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Chocolate Swirl 570W

    • Looks identical
    • Very deep · Warm · golden undertone

    $37

  5. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Honey

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Honey

    • Looks identical
    • Very deep · Warm · golden undertone

    $39

  6. Monika Blunder Beauty Blunder Cover Foundation/Concealer

    Shade: 7.5 Sieben.5

    Monika Blunder Beauty Blunder Cover Foundation/Concealer, shade Shade: 7.5 Sieben.5

    • Looks identical
    • Very deep · Warm · golden undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Soft Matte Complete Concealer in Cacao, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest matchCacaoScore
Shade match55% of overall80
Colour72#6d3d27#80472dClose colourColour difference 4.7 (0 is identical)
Depth79Very deepDeepSome differenceDepth difference: 7.6
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 73/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Cacao.

Same or better

  • Same warm undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy Cacao

Best price
$36SephoraSephora
Same price

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.