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Born This Way Super Coverage Multi-Use Concealer Toffee dupes and alternatives Too Faced

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for normal skin, with medium coverage, in liquid form.

  • 3 matches have no formulation listed and are not shown.
  • 6 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 6W1

The equivalent shade and the most similar concealer overall.

The match
Laura Mercier
6W1
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
91
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
85out of 100
Colour
78
Depth
89
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 81
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 76
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep with peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Toffee (Very deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Cocoa

    Too Faced Born This Way Soft Matte Foundation, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $48

Closest foundations

  1. Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint

    12

    Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint, shade 12

    • Looks identical
    • Very deep · Warm undertone

    $24

  2. Tarte Amazonian Clay Blurring Powder Foundation

    58H rich honey

    Tarte Amazonian Clay Blurring Powder Foundation, shade 58H rich honey

    • Looks identical
    • Very deep · Warm · peach undertone

    $40

  3. NARS Natural Matte Longwear Foundation

    ZAMBIE

    NARS Natural Matte Longwear Foundation, shade ZAMBIE

    • Looks identical
    • Very deep · Warm undertone

    $55

  4. Huda Beauty Easy Blur Natural Airbrush Foundation

    Chocolate Swirl 570W

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Chocolate Swirl 570W

    • Looks identical
    • Very deep · Warm · golden undertone

    $37

  5. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Honey

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Honey

    • Looks identical
    • Very deep · Warm · golden undertone

    $39

  6. Monika Blunder Beauty Blunder Cover Foundation/Concealer

    Shade: 7.5 Sieben.5

    Monika Blunder Beauty Blunder Cover Foundation/Concealer, shade Shade: 7.5 Sieben.5

    • Looks identical
    • Very deep · Warm · golden undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6W1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest match6W1Score
Shade match55% of overall85
Colour78#6d3d27#7d4127Close colourColour difference 3.9 (0 is identical)
Depth89Very deepVery deepSameDepth difference: 4.8
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationDry, normal, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6W1.

Same or better

  • $2 less
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Where to buy 6W1

Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.