Born This Way Super Coverage Multi-Use Concealer Vanilla dupes and alternatives Too Faced
4.3 (8,182)·Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same natural finish· Same full coverage
Differences: Slightly deeper· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Matches: Same neutral undertone· Same natural finish· Same full coverage
Differences: Does not claim not settling into lines· Does not claim a lightweight feel· Not marketed for dry/combination skin
Score details
Shade match
85
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Matches: Same neutral undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Radiant rather than natural finish· Medium-full rather than full coverage
Score details
Shade match
89
Finish & visual result
68
Wear & performance
68
Skin suitability
67
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance
Matches: Same neutral undertone· Same natural finish· Same full coverage
Differences: Slightly deeper· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
81
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: very fair skin with neutral undertones
Matches: Same natural finish· Same full coverage· Claims transfer resistance
Differences: Slightly deeper· Slightly warmer undertone· Does not claim not settling into lines
Score details
Shade match
78
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with warm undertones
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Vanilla (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 2 Fair, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Vanilla. Every attribute compared, with its share of the score.
ComparedYour shadeVanillaClosest shade match2 FairHow they compareScore
Shade match55% of overall91
Colour60%87#fbd4b3#f6cbadVery close colourColour difference 2.7 (0 is identical)
Depth15%92Very fairFairCloseDepth difference: 3.9
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared68
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100FullMedium-fullCloseMedium-full coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, dry, combinationDry, normalBoth marketed for normal/dry skin
Overall match 81/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Vanilla. Every attribute compared, with its share of the score.
ComparedYour shadeVanillaClosest overall alternative13.0 Light NaturalHow they compareScore
Shade match55% of overall89
Colour60%82#fbd4b3#f0d2baClose colourColour difference 3.3 (0 is identical)
Overall match 91/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $6 more
