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Born This Way Super Coverage Multi-Use Concealer Vanilla dupes and alternatives Too Faced

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, cruelty-free.

  • 2 matches have no coverage listed and are not shown.
  • 23 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Birch 1

The equivalent shade and the most similar concealer overall.

The match
Hourglass
Birch 1
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Shade match
92out of 100
Colour
88
Depth
96
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeper

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  2. Shade match 83
    $39SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Warm
    Shade match 74
    $8Ulta BeautyUlta Beauty$28 less (78%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneSatin rather than natural finish

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Satin rather than natural finish

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  4. Shade match 78
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertone

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: Very Fair, Cool Pink

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Vanilla (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Close colour
    • Fair · Neutral undertone

    $49

Closest foundations

  1. Sephora Collection Best Skin Ever Liquid Foundation

    10N

    Sephora Collection Best Skin Ever Liquid Foundation, shade 10N

    • Looks identical
    • Very fair · Neutral undertone

    $24

  2. Tarte Timeless Hydrating Foundation

    16N Fair-Light Neutral

    Tarte Timeless Hydrating Foundation, shade 16N Fair-Light Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

  3. L'Oréal Paris Infallible Cushion Foundation

    100 Neutral

    L'Oréal Paris Infallible Cushion Foundation, shade 100 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $19.99

  4. Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation

    100N Canvas

    Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation, shade 100N Canvas

    • Very close colour
    • Very fair · Neutral undertone

    $49

  5. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    100 N

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 100 N

    • Very close colour
    • Very fair · Neutral undertone

    $24

  6. Ogee Multi-Use Sculpted Foundation and Concealer Stick

    Birch 0.25 N

    Ogee Multi-Use Sculpted Foundation and Concealer Stick, shade Birch 0.25 N

    • Very close colour
    • Very fair · Neutral undertone

    $48

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Birch 1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Vanilla. Every attribute compared, with its share of the score.

ComparedYour shadeVanillaClosest matchBirch 1Score
Shade match55% of overall92
Colour88#fbd4b3#f3cfb5Very close colourColour difference 2.5 (0 is identical)
Depth96Very fairFairCloseDepth difference: 2.7
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Birch 1.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Birch 1

Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.