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Born This Way Super Coverage Multi-Use Concealer Vanilla dupes and alternatives Too Faced

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Medium0
  • Medium to full0
  • Full6
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, with a matte finish.

  • 2 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC10

The equivalent shade and the most similar concealer overall.

The match
MAC Cosmetics
NC10
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
70
Wear (Wear & performance)
75
Skin (Skin suitability)
90
Shade match
92out of 100
Colour
87
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    360 Cashmere
    Shade match 89
    $15.99Ulta BeautyUlta Beauty$20.01 less (56%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $35SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for very fair skin with neutral warm undertones

    High confidence· Digital match

    View match
  3. Shade match 80
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  4. Shade match 87
    $35SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Slightly deeperMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for very fair skin with neutral cool undertones

    High confidence· Digital match

    View match
  5. #6 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral
    Shade match 85
    $31SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame full coverageClaims a skin-like finish

    Differences: Slightly deeperMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: fair-light skin tones with neutral undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Vanilla (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Close colour
    • Fair · Neutral undertone

    $49

Closest foundations

  1. Sephora Collection Best Skin Ever Liquid Foundation

    10N

    Sephora Collection Best Skin Ever Liquid Foundation, shade 10N

    • Looks identical
    • Very fair · Neutral undertone

    $24

  2. Tarte Timeless Hydrating Foundation

    16N Fair-Light Neutral

    Tarte Timeless Hydrating Foundation, shade 16N Fair-Light Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

  3. L'Oréal Paris Infallible Cushion Foundation

    100 Neutral

    L'Oréal Paris Infallible Cushion Foundation, shade 100 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $19.99

  4. Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation

    100N Canvas

    Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation, shade 100N Canvas

    • Very close colour
    • Very fair · Neutral undertone

    $49

  5. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    100 N

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 100 N

    • Very close colour
    • Very fair · Neutral undertone

    $24

  6. Ogee Multi-Use Sculpted Foundation and Concealer Stick

    Birch 0.25 N

    Ogee Multi-Use Sculpted Foundation and Concealer Stick, shade Birch 0.25 N

    • Very close colour
    • Very fair · Neutral undertone

    $48

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC10, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Vanilla. Every attribute compared, with its share of the score.

ComparedYour shadeVanillaClosest matchNC10Score
Shade match55% of overall92
Colour87#fbd4b3#f3d3baVery close colourColour difference 2.8 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.2
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationDry, normal, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC10.

Same or better

  • $6 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy NC10

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.