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Born This Way Super Coverage Multi-Use Concealer Warm Beige dupes and alternatives Too Faced

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 7.3 N

The equivalent shade: scored on colour, depth and undertone only.

The match
Kosas
Tone 7.3 N
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
90out of 100
Colour
92
Depth
93
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 33.5 Tan Natural

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
IT Cosmetics
33.5 Tan Natural
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Full coverage
Overall match
91out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly deeperBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Tan
    Shade match 88
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $36Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishMedium-full rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    67

    Very close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: medium with yellow/neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $36Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterRadiant rather than natural finishMedium-full rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    67

    Close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: medium with neutral/pink undertones

    Medium confidence· Digital match

    View match
  7. Shade match 81
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden
    Shade match 83
    $12Ulta BeautyUlta Beauty$24 less (67%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly deeperSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $42SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium with a peach undertone

    Medium confidence· Digital match

    View match
  10. #12 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C
    Shade match 83
    $31Ulta BeautyUlta Beauty(product price)$5 less (14%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneLuminous rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Luminous rather than natural finish · Buildable rather than full coverage

    Retailer shade note: for medium-tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Beige (Medium light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

Closest foundations

  1. ILIA Super Serum Skin Tint SPF 40

    Paloma ST9

    ILIA Super Serum Skin Tint SPF 40, shade Paloma ST9

    • Looks identical
    • Medium light · Neutral undertone

    $48

  2. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Beige 13

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Golden Beige 13

    • Looks identical
    • Medium light · Neutral undertone

    $39.50

  3. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NP10

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade NP10

    • Looks identical
    • Medium light · Neutral undertone

    $52

  4. Charlotte Tilbury Airbrush Flawless Foundation

    8 Neutral

    Charlotte Tilbury Airbrush Flawless Foundation, shade 8 Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $52

  5. Dior Forever Skin Wear Blurring Natural Matte Foundation

    4N Neutral

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 4N Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $60

  6. Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint

    06

    Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint, shade 06

    • Looks identical
    • Light medium · Neutral undertone

    $36

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 7.3 N, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest shade matchTone 7.3 NScore
Shade match55% of overall90
Colour92#dea174#d79a6fVery close colourColour difference 2.0 (0 is identical)
Depth93Medium lightMedium lightSameDepth difference: 3.7
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 76/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 7.3 N.

Same or better

  • $4 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 33.5 Tan Natural, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest overall alternative33.5 Tan NaturalScore
Shade match55% of overall88
Colour82#dea174#ce9c75Close colourColour difference 3.4 (0 is identical)
Depth91Medium lightMediumCloseDepth difference: 4.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 33.5 Tan Natural.

Same or better

  • $6 less
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Kosas Revealer Super Creamy + Brightening Concealer Tone 7.3 N

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 33.5 Tan Natural

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.