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Born This Way Super Coverage Multi-Use Concealer Warm Sand dupes and alternatives Too Faced

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free6No drying alcohol6Vegan4Cruelty-free4Oil-free0With SPF0Mineral0

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6 of 30

Only showing matches with medium coverage, without talc, alcohol denat or silicones.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 8.75

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
Warm SandChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Armani Beauty
8.75
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Radiant · Medium coverage
Overall match
79out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
58
Wear (Wear & performance)
82
Skin (Skin suitability)
50
Shade match
90out of 100
Colour
86
Depth
93
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $6 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden
    Shade match 82
    $12Ulta BeautyUlta Beauty$24 less (67%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium
    Shade match 81
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan
    Shade match 80
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Sand
    Shade match 78
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  5. #6 · Armani Beauty

    Luminous Silk Hydrating Face and Under-Eye Concealer

    8
    Shade match 82
    $42SephoraSephoraCosts $6 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: tan with a neutral undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Sand (Medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Slight colour difference
    • Medium tan · Neutral · neutral golden undertone

    $48

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Ogee Multi-Use Sculpted Foundation and Concealer Stick

    Maple 8.25 N

    Ogee Multi-Use Sculpted Foundation and Concealer Stick, shade Maple 8.25 N

    • Looks identical
    • Medium · Warm · golden undertone

    $48

    SephoraView at Sephora
  2. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Same depth, colour not measured
    • Medium · Warm undertone

    $30

    TargetView at Target
  3. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    27W Yew

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 27W Yew

    • Very close colour
    • Medium tan · Warm undertone

    $50

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Blur Tint Foundation

    09: Light Medium

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 09: Light Medium

    • Very close colour
    • Medium · Warm undertone

    $14

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Seamless Finish Foundation Stick

    12.5 Amber

    Hourglass Vanish Seamless Finish Foundation Stick, shade 12.5 Amber

    • Very close colour
    • Medium · Warm undertone

    $49

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Tan 21

    bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15, shade Neutral Tan 21

    • Very close colour
    • Medium · Warm · golden undertone

    $39.50

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 8.75, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Sand. Every attribute compared, with its share of the score.

ComparedYour shadeWarm SandClosest match8.75Score
Shade match55% of overall90
Colour86#c88e6d#c08862Very close colourColour difference 2.9 (0 is identical)
Depth93MediumMedium tanCloseDepth difference: 3.7
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 8.75.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs low
View full match

Where to buy 8.75

Best price
$42SephoraSephora
Costs $6 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.