Born This Way Undetectable Medium-To-Full Coverage Foundation Butter Pecan dupes and alternatives Too Faced
4.5 (3,309)·Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
52
Wear & performance
73
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
$42Ulta Beauty(product price)$7 less (14%)4.3 (212)
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
70
Wear & performance
40
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Similar undertone (neutral vs warm)· Same natural finish· Both claim long-wearing
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
72
Wear & performance
61
Skin suitability
76
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Retailer shade note: tan to deep complexion with neutral peach undertone
$15.99Ulta Beauty(product price)$33.01 less (67%)4.1 (9,493)
Matches: Similar undertone (neutral vs warm)· Both claim transfer resistance· Claims a lightweight feel
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
61
Wear & performance
61
Skin suitability
76
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$18.99Ulta Beauty(product price)$30.01 less (61%)4.4 (40,035)
Matches: Same natural finish· Both claim transfer resistance· Both claim colour stability
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
79
Wear & performance
70
Skin suitability
76
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$18.99Ulta Beauty(product price)$30.01 less (61%)4.4 (40,035)
Matches: Same natural finish· Both claim transfer resistance· Both claim colour stability
Differences: Slightly lighter· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
79
Wear & performance
70
Skin suitability
76
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Same natural finish· Both claim transfer resistance· Both claim colour stability
Differences: Slightly lighter· Neutral rather than warm undertone· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
79
Wear & performance
70
Skin suitability
76
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$15.99Ulta Beauty(product price)$33.01 less (67%)4.2 (324)
Matches: Same natural finish· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
65
Finish & visual result
67
Wear & performance
54
Skin suitability
50
Colour not compared · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Butter Pecan (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Juvia's Place I Am Magic Velvety Matte Foundation in 320 Zaria, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Butter Pecan. Every attribute compared, with its share of the score.
ComparedYour shadeButter PecanClosest match320 ZariaHow they compareScore
Shade match55% of overall97
Colour60%95#924720#8e4522Looks identicalColour difference 1.4 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.5
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 81/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$7 less (14%)
