Born This Way Undetectable Medium-To-Full Coverage Foundation Chai dupes and alternatives Too Faced
Very deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Finish
- Matte0
- Natural1
- Radiant0
Formulation
- Liquid0
- Stick1
- Serum0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with light coverage, without talc.
Closest shade matchClosest overall alternative: Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 23
The equivalent shade and the most similar foundation overall.

ChaiChange shade

- Overall match
- 87out of 100
- Shade (Shade match)
- 87
- Finish (Finish & visual result)
- 85
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 50
- Shade match
- 87out of 100
- Colour
- 93
- Depth
- 99
- Undertone
- 65
Your shade $49 at Sephora
Where to buy 23
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Chai (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

Toffee
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee
- Slight colour difference
- Very deep · Warm · golden undertone
$36
Closest concealers
435 Coffee
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee
- Very close colour
- Very deep
$15.99

6W1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1
- Slight colour difference
- Very deep · Warm undertone
$34

60H mahogany honey
Tarte Shape Tape Full Coverage Matte Concealer, shade 60H mahogany honey
- Slight colour difference
- Very deep · Warm · peach undertone
$32
C7
L'Oréal Paris True Match Radiant Serum Concealer, shade C7
- Slight colour difference
- Deep · Warm undertone
$16.99
7W
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W
- Slight colour difference
- Very deep · Warm · golden undertone
$38

4N71
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71
- Slight colour difference
- Very deep · Neutral · neutral golden undertone
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 23, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Chai. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 23.
Same or better
- $9 less
- Very close colour
- Same natural finish
- Light rather than medium coverage
- Both claim a skin-like finish
- Claims a blurring effect
- Both claim long-wearing
- Both claim transfer resistance
- Both claim not settling into lines
- Both claim colour stability
Different
- Neutral rather than warm undertone
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Where to buy 23
Your shade $49 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.