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Born This Way Undetectable Medium-To-Full Coverage Foundation Chai dupes and alternatives Too Faced

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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26 of 30

Only showing matches with medium coverage, without talc.

Closest shade match: Too Faced Born This Way Soft Matte Foundation Tiramisu

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
ChaiChange shade
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Too Faced
Tiramisu
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
95
Depth
96
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 480

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
ChaiChange shade
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Fenty Beauty
480
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
86
Wear (Wear & performance)
75
Skin (Skin suitability)
87
High confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
$5 less (10%)

Your shade $49 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    516W
    Shade match 85
    $48SephoraSephora$1 less (2%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Not marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    91
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: for deep skintones with warm bronze undertones

    High confidence· Digital match

    View match
  2. #4 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    27W
    Shade match 93
    $48SephoraSephora$1 less (2%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    67
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: dark deep with warm undertone

    High confidence· Digital match

    View match
  3. #5 · about-face

    THE PERFORMER Skin-Focused Foundation

    D3NEUTRAL
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    526N
    Shade match 81
    $48SephoraSephora$1 less (2%)

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNot marketed for dry skin

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    91
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry skin

    Retailer shade note: for deep skintones with neutral undertones

    High confidence· Digital match

    View match
  5. #7 · about-face

    THE PERFORMER Skin-Focused Foundation

    D3OLIVE
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    520 Deep
    Shade match 91
    $52SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: with golden undertones

    High confidence· Digital match

    View match
  7. #9 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Tan 7W
    Shade match 85
    $36SephoraSephora$13 less (27%)

    Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    40

    Close colour · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: deep - rich / warm

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    476W Graphite
    Shade match 89
    $49SephoraSephoraSame price

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deeper skin with warm undertones

    High confidence· Digital match

    View match
  9. #11 · Too Faced

    Born This Way Soft Matte Foundation

    Chai
    Shade match 89
    $48SephoraSephora$1 less (2%)

    Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: deep with golden undertones

    High confidence· Digital match

    View match
  10. #12 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    27
    Shade match 89
    $46SephoraSephora$3 less (6%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: deep - neutral, slightly golden

    High confidence· Digital match

    View match
  11. #13 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    27 W
    Shade match 85
    $48SephoraSephora$1 less (2%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: dark deep with warm undertone

    High confidence· Digital match

    View match
  12. #14 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    28.5 N
    Shade match 85
    $48SephoraSephora$1 less (2%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · Too Faced

    Born This Way Soft Matte Foundation

    Chestnut
    Shade match 85
    $48SephoraSephora$1 less (2%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: deep with neutral to golden undertones

    High confidence· Digital match

    View match
  14. #16 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    474WO Bronze
    Shade match 85
    $49SephoraSephoraSame price

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deep skin with warm olive undertones

    High confidence· Digital match

    View match
  15. #17 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    26
    Shade match 85
    $46SephoraSephora$3 less (6%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: deep - neutral, slightly peach

    High confidence· Digital match

    View match
  16. #18 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    485
    Shade match 77
    $44SephoraSephora$5 less (10%)

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: neutral

    High confidence· Digital match

    View match
  17. #19 · Palladio Beauty

    Build + Blend Foundation Stick

    Mocha
    Shade match 78
    $14.99Ulta BeautyUlta Beauty$34.01 less (69%)

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #20 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    450
    Shade match 76
    $44SephoraSephora$5 less (10%)

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: neutral

    High confidence· Digital match

    View match
  19. #21 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    46 Deep Neutral
    Shade match 86
    $38SephoraSephora$11 less (22%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    38

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: neutral red

    High confidence· Digital match

    View match
  20. #22 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    473N Teak
    Shade match 84
    $49SephoraSephoraSame price

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deep skin with rosy neutral undertones

    High confidence· Digital match

    View match
  21. #23 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    472W Henna
    Shade match 84
    $49SephoraSephoraSame price

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for tan to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  22. #24 · Too Faced

    Born This Way Soft Matte Foundation

    Cocoa
    Shade match 83
    $48SephoraSephora$1 less (2%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: deepest with neutral undertones

    High confidence· Digital match

    View match
  23. #25 · Dior

    Forever Hydra Nude Foundation

    8N Neutral
    Shade match 81
    $60Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Same natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  24. #26 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    28
    Shade match 80
    $46SephoraSephora$3 less (6%)

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: mid deep - neutral, slightly warm olive

    High confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Chai (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Very close colour
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Slight colour difference
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora
  3. Tarte Shape Tape Full Coverage Matte Concealer

    60H mahogany honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60H mahogany honey

    • Slight colour difference
    • Very deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Slight colour difference
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Soft Matte Foundation in Tiramisu, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Chai. Every attribute compared, with its share of the score.

ComparedYour shadeChaiClosest shade matchTiramisuScore
Shade match55% of overall96
Colour95#733610#6e320eLooks identicalColour difference 1.4 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.5
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Normal, dryNormal, combination, oilyBoth marketed for normal skin
Overall match 86/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Tiramisu.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim not settling into lines
  • Both claim colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Not marketed for dry skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 480, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Chai. Every attribute compared, with its share of the score.

ComparedYour shadeChaiClosest overall alternative480Score
Shade match55% of overall94
Colour90#733610#6f381aVery close colourColour difference 2.3 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 89/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 480.

Same or better

  • $5 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim transfer resistance

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Too Faced Born This Way Soft Matte Foundation Tiramisu

Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 480

Best price
$44SephoraSephora
$5 less (10%)

Your shade $49 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.