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Born This Way Undetectable Medium-To-Full Coverage Foundation Chai dupes and alternatives Too Faced

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free3Oil-free0With SPF0Mineral0

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3 of 30

Only showing matches with medium coverage, in serum form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation 27

The equivalent shade and the most similar foundation overall.

The match
Hung Vanngo Beauty
27
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
79
Wear (Wear & performance)
58
Skin (Skin suitability)
87
Shade match
89out of 100
Colour
96
Depth
97
Undertone
65
High confidence· Digital matchWhy it matches
Best price
$46SephoraSephora
$3 less (6%)

Your shade $49 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $46SephoraSephora$3 less (6%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: deep - neutral, slightly peach

    High confidence· Digital match

    View match
  2. Shade match 80
    $46SephoraSephora$3 less (6%)

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: mid deep - neutral, slightly warm olive

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Chai (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Very close colour
    • Very deep

    $15.99

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Slight colour difference
    • Very deep · Warm undertone

    $34

  3. Tarte Shape Tape Full Coverage Matte Concealer

    60H mahogany honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60H mahogany honey

    • Slight colour difference
    • Very deep · Warm · peach undertone

    $32

  4. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $38

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Slight colour difference
    • Very deep · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 27, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Chai. Every attribute compared, with its share of the score.

ComparedYour shadeChaiClosest match27Score
Shade match55% of overall89
Colour96#733610#6f330fLooks identicalColour difference 1.1 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 82/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 27.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Neutral rather than warm undertone
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 27

Best price
$46SephoraSephora
$3 less (6%)

Your shade $49 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.