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Born This Way Undetectable Medium-To-Full Coverage Foundation Cocoa dupes and alternatives Too Faced

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte1
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free, applied. RemoveOil-free0With SPF0Mineral0

Avoid an ingredient

  • Dimethicone0
  • Fragrance0
  • Alcohol denat.0
  • Talc0
  • Silicones0
  • Coconut oil0
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1 of 31

Only showing matches made for normal skin, with light coverage, cruelty-free.

  • 19 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Danessa Myricks Beauty Yummy Skin Blurring Balm Powder 9.5

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
CocoaChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Danessa Myricks Beauty
9.5
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Light coverage
Overall match
75out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
52
Wear (Wear & performance)
40
Skin (Skin suitability)
40
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$10 less (20%)

Your shade $49 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Cocoa (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Slight colour difference
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW58

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Very close colour
    • Rich deep · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Looks identical
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Very close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder in 9.5, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCocoaClosest match9.5Score
Shade match55% of overall99
Colour98#592b12#592b14Looks identicalColour difference 0.7 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.1
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Normal, dryNormal, combination, oilyBoth marketed for normal skin
Overall match 75/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Danessa Myricks Beauty Yummy Skin Blurring Balm Powder in 9.5.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Light rather than medium coverage
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for dry skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy 9.5

Best price
$39SephoraSephora
$10 less (20%)

Your shade $49 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.