Born This Way Undetectable Medium-To-Full Coverage Foundation Golden Beige dupes and alternatives Too Faced
4.5 (3,309)·Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
$11.99Ulta Beauty(product price)$37.01 less (76%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
68
Wear & performance
49
Skin suitability
43
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
$14Ulta Beauty(product price)$35 less (71%)3.9 (4,653)
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
64
Wear & performance
73
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: light medium with a neutral undertone
$16Ulta Beauty(product price)$33 less (67%)4.0 (94)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Olive rather than warm undertone· Matte rather than natural finish· No long-wear claim
Score details
Shade match
87
Finish & visual result
76
Wear & performance
40
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 36% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$39Ulta Beauty(product price)$10 less (20%)4.3 (1,754)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
64
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Golden Beige (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Complexion Crush Foundation in Tan Warm, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Golden Beige. Every attribute compared, with its share of the score.
ComparedYour shadeGolden BeigeClosest shade matchTan WarmHow they compareScore
Shade match55% of overall99
Colour60%98#ce8b57#cf8a53Looks identicalColour difference 0.7 (0 is identical)
Overall match 83/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris True Match Super-Blendable Foundation in W7 Warm Medium Deep, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Golden Beige. Every attribute compared, with its share of the score.
ComparedYour shadeGolden BeigeClosest overall alternativeW7 Warm Medium DeepHow they compareScore
Shade match55% of overall96
Colour60%93#ce8b57#ca8e60Very close colourColour difference 1.8 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$1 less (2%)
