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Born This Way Undetectable Medium-To-Full Coverage Foundation Golden Beige dupes and alternatives Too Faced

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, in liquid form.

  • 13 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Warm Sun 334

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
Warm Sun 334
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$37.01 less (76%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Too Faced Born This Way Soft Matte Foundation Golden Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Too Faced
Golden Beige
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
82
Wear (Wear & performance)
70
Skin (Skin suitability)
40
Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · KimChi Chic Beauty

    A Really Good Foundation

    113M
    Shade match 94
    $29Ulta BeautyUlta Beauty$20 less (41%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Light/Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    30 Medium Warm
    Shade match 92
    $38SephoraSephora$11 less (22%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Olive rather than warm undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    38

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    34 Medium Deep Warm
    Shade match 91
    $38SephoraSephora$11 less (22%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Olive rather than warm undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    38

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: warm to neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 90
    $40SephoraSephora$9 less (18%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    75
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  7. #9 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26.5
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)$2.10 less (4%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourBoth claim long-wearingBoth claim transfer resistance

    Differences: Luminous rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    52
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $69Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourBoth claim long-wearing

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    54
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: light-deep neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Golden Beige (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Nearest in this range
    • Light medium · Neutral undertone

    $36

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Looks identical
    • Medium tan

    $15.99

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Close colour
    • Medium · Warm · golden undertone

    $12

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Close colour
    • Medium tan · Warm undertone

    $30

  6. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Warm Sun 334, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shadeGolden BeigeClosest shade matchWarm Sun 334Score
Shade match55% of overall95
Colour92#ce8b57#d68a53Very close colourColour difference 1.9 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall43
Skin type43Normal, dryNormal, oilyBoth marketed for normal skin
Overall match 79/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Warm Sun 334.

Same or better

  • $37.01 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Soft Matte Foundation in Golden Beige, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shadeGolden BeigeClosest overall alternativeGolden BeigeScore
Shade match55% of overall94
Colour91#ce8b57#d58e52Very close colourColour difference 2.1 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.2
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Normal, dryNormal, combination, oilyBoth marketed for normal skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Golden Beige.

Same or better

  • $1 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim not settling into lines
  • Both claim colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Not marketed for dry skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Warm Sun 334

Match price
$11.99Ulta BeautyUlta Beauty
$37.01 less (76%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Soft Matte Foundation Golden Beige

Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.