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Born This Way Undetectable Medium-To-Full Coverage Foundation Hazelnut dupes and alternatives Too Faced

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Lumi Le Glow Skin Tint 410 Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
410 Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Light coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$32.01 less (65%)

Your shade $49 at Sephora · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kylie Cosmetics Skin Tint Blurring Elixir Foundation 10C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Kylie Cosmetics
10C
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Natural · Light coverage
Overall match
82out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
85
Wear (Wear & performance)
61
Skin (Skin suitability)
43
Match price
$35Ulta BeautyUlta Beauty
$14 less (29%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 10
    Shade match 86
    $51.50Ulta BeautyUlta Beauty(product price)Costs $2.50 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  2. Shade match 75
    $40SephoraSephora$9 less (18%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneLight rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage

    Retailer shade note: deep with warm bronze undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Hazelnut (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Close colour
    • Rich deep · Cool · rosy undertone

    $36

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Cool undertone

    $36

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Looks identical
    • Rich deep · Neutral undertone

    $30

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Very close colour
    • Rich deep · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Lumi Le Glow Skin Tint in 410 Cool, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Hazelnut. Every attribute compared, with its share of the score.

ComparedYour shadeHazelnutClosest shade match410 CoolScore
Shade match55% of overall97
Colour95#612d17#612d13Looks identicalColour difference 1.4 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in 410 Cool.

Same or better

  • $32.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs low

Why the closest overall alternative works

Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10C, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Hazelnut. Every attribute compared, with its share of the score.

ComparedYour shadeHazelnutClosest overall alternative10CScore
Shade match55% of overall90
Colour83#612d17#572e1cClose colourColour difference 3.2 (0 is identical)
Depth97Rich deepRich deepSameDepth difference: 1.9
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCool · rosySamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall43
Skin type43Normal, dryCombination, normalBoth marketed for normal skin
Overall match 82/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10C.

Same or better

  • $14 less
  • Same cool undertone
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for dry skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 37%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

L'Oréal Paris Lumi Le Glow Skin Tint 410 Cool

Match price
$16.99Ulta BeautyUlta Beauty
$32.01 less (65%)

Your shade $49 at Sephora · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kylie Cosmetics Skin Tint Blurring Elixir Foundation 10C

Match price
$35Ulta BeautyUlta Beauty
$14 less (29%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.