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Born This Way Undetectable Medium-To-Full Coverage Foundation Honey dupes and alternatives Too Faced

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form.

  • 8 matches have no formulation listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW40

The equivalent shade: scored on colour, depth and undertone only.

The match
MAC Cosmetics
NW40
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$10 less (20%)

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative: KimChi Chic Beauty A Really Good Foundation 127MD

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
KimChi Chic Beauty
127MD
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
70
Wear (Wear & performance)
70
Skin (Skin suitability)
80
Match price
$29Ulta BeautyUlta Beauty
$20 less (41%)

Your shade $49 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · NARS

    Natural Matte Longwear Foundation

    ALEXANDRIA
    Overall 78
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · KimChi Chic Beauty

    A Really Good Foundation

    126MD
    Overall 83
    $29Ulta BeautyUlta Beauty(product price)$20 less (41%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Tan with Cool Neutral Undertones

    Medium confidence· Digital match

    View match
  3. #5 · KimChi Chic Beauty

    A Really Good Foundation

    128MD
    Overall 83
    $29Ulta BeautyUlta Beauty(product price)$20 less (41%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Tan with Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  4. Overall 78
    $53SephoraSephoraCosts $4 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Peachy Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Honey (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Nearest in this range
    • Medium tan · Neutral undertone

    $36

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Looks identical
    • Deep tan · Neutral undertone

    $36

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

  5. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW40, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Honey. Every attribute compared, with its share of the score.

ComparedYour shadeHoneyClosest shade matchNW40Score
Shade match55% of overall97
Colour95#a0613a#a36236Looks identicalColour difference 1.4 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.8
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall82
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall43
Skin type43Normal, dryNormal, oilyBoth marketed for normal skin
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW40.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Matte finish instead of natural
  • Full rather than medium coverage
  • No skin-like finish claimed
  • Not marketed for dry skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

KimChi Chic Beauty A Really Good Foundation in 127MD, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Honey. Every attribute compared, with its share of the score.

ComparedYour shadeHoneyClosest overall alternative127MDScore
Shade match55% of overall96
Colour95#a0613a#9a603aLooks identicalColour difference 1.5 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.5
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dryDry, normal, combination, oilyBoth marketed for normal/​dry skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 127MD.

Same or better

  • $20 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Natural matte finish instead of natural
  • Full rather than medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim colour stability

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW40

Best price
$39SephoraSephora
$10 less (20%)

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative

KimChi Chic Beauty A Really Good Foundation 127MD

Match price
$29Ulta BeautyUlta Beauty
$20 less (41%)

Your shade $49 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.