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Born This Way Undetectable Medium-To-Full Coverage Foundation Ivory dupes and alternatives Too Faced

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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2 of 30

Only showing matches with full coverage, in powder form.

  • 3 matches have no formulation listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation NW20

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
IvoryChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
MAC Cosmetics
NW20
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
92
Depth
95
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$10 less (20%)

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 190 Beige Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
IvoryChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
190 Beige Sand
Depth and undertone: Light
Finish and coverage: Matte · Full coverage
Overall match
76out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
54
Wear (Wear & performance)
73
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$30.01 less (61%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Ivory (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Very close colour
    • Fair · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC15

    • Very close colour
    • Light · Warm · golden undertone

    $30

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Very close colour
    • Fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Very close colour
    • Fair · Warm · yellow undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Looks identical
    • Light

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N06

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N06

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW20, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeIvoryClosest shade matchNW20Score
Shade match55% of overall91
Colour92#f1bd93#fbc193Very close colourColour difference 1.9 (0 is identical)
Depth95LightFairCloseDepth difference: 2.8
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Normal, dryNormal, combination, oilyBoth marketed for normal skin
Overall match 76/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW20.

Same or better

  • $10 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Full rather than medium coverage
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Not marketed for dry skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 190 Beige Sand, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeIvoryClosest overall alternative190 Beige SandScore
Shade match55% of overall88
Colour92#f1bd93#eeba8aVery close colourColour difference 1.9 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone70Warm · goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall73
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 76/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 190 Beige Sand.

Same or better

  • $30.01 less
  • Very close colour
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Full rather than medium coverage
  • No skin-like finish claimed
  • Does not claim colour stability
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation NW20

Best price
$39SephoraSephora
$10 less (20%)

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 190 Beige Sand

Match price
$18.99Ulta BeautyUlta Beauty
$30.01 less (61%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.