Born This Way Undetectable Medium-To-Full Coverage Foundation Ivory dupes and alternatives Too Faced
4.5 (3,309)·Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
68
Wear & performance
49
Skin suitability
43
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
79
Wear & performance
40
Skin suitability
43
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
$11.99Ulta Beauty(product price)$37.01 less (76%)4.4 (182,841)
Matches: Very close colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
68
Wear & performance
49
Skin suitability
43
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Ivory (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Hourglass Illusion Luminous Glow Foundation SPF 30 in 2.5, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Ivory. Every attribute compared, with its share of the score.
ComparedYour shadeIvoryClosest match2.5How they compareScore
Shade match55% of overall97
Colour60%96#f1bd93#edbd97Looks identicalColour difference 1.2 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.4
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared68
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared79
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Normal, dryNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$11 less (22%)
