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Born This Way Undetectable Medium-To-Full Coverage Foundation Maple dupes and alternatives Too Faced

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with light coverage, without talc.

Closest shade match: Poom Natural Glow Hydrating Foundation #600 - Deep Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
Poom
#600 - Deep Neutral
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Light coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $49 at Sephora

Closest overall alternative: Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 23

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Fenty Beauty
23
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Light coverage
Overall match
91out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
85
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Best price
$40SephoraSephora
$9 less (18%)

Your shade $49 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Maple (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Very close colour
    • Very deep

    $15.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Close colour
    • Very deep · Neutral undertone

    $30

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Close colour
    • Very deep · Neutral undertone

    $32

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

  5. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Close colour
    • Deep · Neutral undertone

    $16.99

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Close colour
    • Very deep · Neutral undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Poom Natural Glow Hydrating Foundation in #600 - Deep Neutral, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Maple. Every attribute compared, with its share of the score.

ComparedYour shadeMapleClosest shade match#600 - Deep NeutralScore
Shade match55% of overall96
Colour94#763b1a#7a3f21Very close colourColour difference 1.6 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Poom Natural Glow Hydrating Foundation in #600 - Deep Neutral.

Same or better

  • $1 less
  • Very close colour
  • Same neutral undertone
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Why the closest overall alternative works

Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 23, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Maple. Every attribute compared, with its share of the score.

ComparedYour shadeMapleClosest overall alternative23Score
Shade match55% of overall95
Colour92#763b1a#6e3816Very close colourColour difference 2.0 (0 is identical)
Depth95Very deepVery deepSameDepth difference: 2.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dryNot publishedSkin-type suitability not published for one product
Overall match 91/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 23.

Same or better

  • $9 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Poom Natural Glow Hydrating Foundation #600 - Deep Neutral

Best price
$48Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $49 at Sephora

Closest overall alternative

Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 23

Best price
$40SephoraSephora
$9 less (18%)

Your shade $49 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.