Born This Way Undetectable Medium-To-Full Coverage Foundation Mocha dupes and alternatives Too Faced
4.5 (3,309)·Deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
85
Finish & visual result
86
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
84
Finish & visual result
86
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
$24Ulta Beauty(product price)$25 less (51%)5.0 (1)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
76
Finish & visual result
79
Wear & performance
52
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
$39.50Ulta Beauty(product price)$9.50 less (19%)4.4 (15,124)
Matches: Very close colour· Same medium coverage· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
68
Wear & performance
52
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/dry skin
Retailer shade note: deepest skin w/ neutral to golden undertones
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Mocha (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Chanel LES BEIGES Water-Fresh Complexion Touch in BD101, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeMochaClosest shade matchBD101How they compareScore
Shade match55% of overall87
Colour60%94#8c4c2b#8b502eVery close colourColour difference 1.6 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.2
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 79/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Iconic London Super Smoother Blurring Skin Tint in Neutral Deep, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeMochaClosest overall alternativeNeutral DeepHow they compareScore
Shade match55% of overall84
Colour60%89#8c4c2b#894f29Very close colourColour difference 2.5 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 80/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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