Born This Way Undetectable Medium-To-Full Coverage Foundation Mocha dupes and alternatives Too Faced
4.5 (3,309)·Deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$45Ulta Beauty(product price)$4 less (8%)4.0 (3,494)
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for very deep cool skin with a red hue
Matches: Near-identical swatch colour· Both claim transfer resistance· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
54
Wear & performance
82
Skin suitability
43
Looks identical · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: very deep with neutral undertones
$42Ulta Beauty(product price)$7 less (14%)4.3 (212)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
79
Finish & visual result
70
Wear & performance
40
Skin suitability
76
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Both claim transfer resistance· Both claim not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· Matte rather than natural finish
Score details
Shade match
77
Finish & visual result
54
Wear & performance
82
Skin suitability
43
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: very deep with warm neutral undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
52
Wear & performance
73
Skin suitability
40
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Mocha (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 61 Cool, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeMochaClosest matchDeep 61 CoolHow they compareScore
Shade match55% of overall97
Colour60%95#8c4c2b#894c2fLooks identicalColour difference 1.3 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 83/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$4 less (8%)
Sephora
