Born This Way Undetectable Medium-To-Full Coverage Foundation Natural Beige dupes and alternatives Too Faced
4.5 (3,309)·Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Described as medium, yours as light medium· Slightly warmer undertone· No skin-like finish claimed
Score details
Shade match
40
Finish & visual result
86
Wear & performance
67
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Described as medium, yours as light medium · Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium with warm undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium
$39Ulta Beauty(product price)$10 less (20%)4.3 (6,833)
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Described as medium, yours as light medium· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
40
Finish & visual result
79
Wear & performance
72
Skin suitability
87
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Described as medium, yours as light medium · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Natural Beige (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA True Skin Serum Foundation in Montserrat SF10, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Natural Beige. Every attribute compared, with its share of the score.
ComparedYour shadeNatural BeigeClosest shade matchMontserrat SF10How they compareScore
Shade match55% of overall40
Colour60%94#bd7d51#c37f55Very close colourColour difference 1.7 (0 is identical)
Depth15%97TanMedium tanCloseDepth difference: 1.8
Retailer descriptionLight mediumDeepDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type100%87Normal, dryNormal, dry, sensitiveBoth marketed for normal/dry skin
Overall match 60/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as light medium
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$1 less (2%)
