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Born This Way Undetectable Medium-To-Full Coverage Foundation Natural Beige dupes and alternatives Too Faced

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: CoverGirl Clean Fresh Skin Milk Foundation 610 Rich/Deep

The equivalent shade: scored on colour, depth and undertone only.

The match
CoverGirl
610 Rich/Deep
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Shade match
92out of 100
Colour
94
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$10.49TargetTarget
$38.51 less (79%)

Your shade $49 at Sephora

TargetView at Target

Closest overall alternative: Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Medium Deep Warm 1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Clinique
Medium Deep Warm 1
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Light coverage
Overall match
80out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
72
Wear (Wear & performance)
70
Skin (Skin suitability)
40
Match price
$49Ulta BeautyUlta Beauty
Same price

Your shade $49 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $14.95Ulta BeautyUlta Beauty$34.05 less (69%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 40
    $40SephoraSephora$9 less (18%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Described as medium tan, yours as light mediumLight rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Described as medium tan, yours as light medium · Light rather than medium coverage

    Retailer shade note: medium deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as light medium

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Natural Beige (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Nearest in this range
    • Light medium · Neutral undertone

    $36

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

  3. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Close colour
    • Medium tan

    $10.99

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Close colour
    • Tan · Warm undertone

    $30

  5. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Slight colour difference
    • Deep tan · Neutral undertone

    $16.99

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    24 Light Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 24 Light Medium Neutral

    • Slight colour difference
    • Tan · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest shade match610 Rich/DeepScore
Shade match55% of overall92
Colour94#bd7d51#b87f54Very close colourColour difference 1.7 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared54
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall52
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dryCombination, dry, normal, oilyBoth marketed for normal/​dry skin
Overall match 76/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep.

Same or better

  • $38.51 less
  • Very close colour
  • Same neutral undertone
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • Light rather than medium coverage
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Deep Warm 1, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest overall alternativeMedium Deep Warm 1Score
Shade match55% of overall90
Colour97#bd7d51#bf7c51Looks identicalColour difference 0.9 (0 is identical)
Depth100TanTanSameDepth difference: 0.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish100NaturalNaturalSameSame natural finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Normal, dryCombination, dry, oilyBoth marketed for dry skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Deep Warm 1.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Both claim not settling into lines
  • Both claim colour stability
  • Claims a lightweight feel
  • Adds SPF 45

Different

  • Slightly warmer undertone
  • Light rather than medium coverage
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Not marketed for normal skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 45
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

CoverGirl Clean Fresh Skin Milk Foundation 610 Rich/Deep

Best price
$10.49TargetTarget
$38.51 less (79%)

Your shade $49 at Sephora

TargetView at Target

Closest overall alternative

Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Medium Deep Warm 1

Match price
$49Ulta BeautyUlta Beauty
Same price

Your shade $49 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.