Beautler.Your beauty butler

Born This Way Undetectable Medium-To-Full Coverage Foundation Natural Beige dupes and alternatives Too Faced

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

  • Dimethicone0
  • Fragrance1
  • Alcohol denat.0
  • Silicones0
  • Coconut oil0
Sort

1 of 30

Only showing matches with light coverage, with a radiant finish, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: CoverGirl Clean Fresh Skin Milk Foundation 610 Rich/Deep

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
Natural BeigeChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
CoverGirl
610 Rich/Deep
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
76out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
54
Wear (Wear & performance)
52
Skin (Skin suitability)
80
Shade match
92out of 100
Colour
94
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$10.49TargetTarget
$38.51 less (79%)

Your shade $49 at Sephora

TargetView at Target

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Natural Beige (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Nearest in this range
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Close colour
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Close colour
    • Tan · Warm undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Slight colour difference
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    24 Light Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 24 Light Medium Neutral

    • Slight colour difference
    • Tan · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest match610 Rich/DeepScore
Shade match55% of overall92
Colour94#bd7d51#b87f54Very close colourColour difference 1.7 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared54
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall52
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dryCombination, dry, normal, oilyBoth marketed for normal/​dry skin
Overall match 76/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep.

Same or better

  • $38.51 less
  • Very close colour
  • Same neutral undertone
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • Light rather than medium coverage
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 610 Rich/Deep

Best price
$10.49TargetTarget
$38.51 less (79%)

Your shade $49 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.