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Born This Way Undetectable Medium-To-Full Coverage Foundation Natural Beige dupes and alternatives Too Faced

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for sensitive skin, with medium coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.
  • 2 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 340 Medium

The equivalent shade and the most similar foundation overall.

The match
Haus Labs
340 Medium
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
79
Wear (Wear & performance)
58
Skin (Skin suitability)
87
Shade match
86out of 100
Colour
91
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $3 more

Your shade $49 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ILIA

    True Skin Serum Foundation

    Montserrat SF10
    Shade match 40
    $56SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Described as deep, yours as light mediumDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Described as deep, yours as light medium · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: deep with red golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as light medium

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Natural Beige (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Nearest in this range
    • Light medium · Neutral undertone

    $36

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

  3. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Close colour
    • Medium tan

    $10.99

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Close colour
    • Tan · Warm undertone

    $30

  5. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Slight colour difference
    • Deep tan · Neutral undertone

    $16.99

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    24 Light Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 24 Light Medium Neutral

    • Slight colour difference
    • Tan · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 340 Medium, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest match340 MediumScore
Shade match55% of overall86
Colour91#bd7d51#b78059Very close colourColour difference 2.2 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 80/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 340 Medium.

Same or better

  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Slightly warmer undertone
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 340 Medium

Best price
$52SephoraSephora
Costs $3 more

Your shade $49 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.