Born This Way Undetectable Medium-To-Full Coverage Foundation Snow dupes and alternatives Too Faced
4.5 (3,309)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No skin-like finish claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
86
Wear & performance
61
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
$16Ulta Beauty(product price)$33 less (67%)4.3 (699)
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
79
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
86
Wear & performance
65
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair - light with cool pink undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
86
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
86
Wear & performance
40
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: very fair, cool-neutral undertones
$18.99Ulta Beauty(product price)$30.01 less (61%)4.2 (18,317)
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
89
Finish & visual result
86
Wear & performance
40
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
87
Finish & visual result
86
Wear & performance
52
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/dry skin · Contains drying alcohol
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Snow (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Doll 10 Doll Skin Genius Serum Skin Tint in Fair/Light, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Snow. Every attribute compared, with its share of the score.
ComparedYour shadeSnowClosest matchFair/LightHow they compareScore
Shade match55% of overall99
Colour60%98#e8bca2#ebbda3Looks identicalColour difference 0.7 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.8
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall52
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dryDryBoth marketed for dry skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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