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Swipe Serum Non-Acnegenic Foundation 5W Del Mar dupes and alternatives Tower 28 Beauty

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free7No drying alcohol7Vegan7Cruelty-free, applied. RemoveOil-free0With SPF0Mineral0

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Only showing matches made for combination skin, cruelty-free.

  • 1 match has no skin type listed and is not shown.
  • 18 matches have no cruelty-free claim listed and are not shown.

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 12 Fair Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tower 28 Beauty
5W Del MarChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Medium coverage
The match
e.l.f. Cosmetics
12 Fair Warm
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
87
Depth
91
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Maracuja Juicy Glow Tint 12N Fair Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tower 28 Beauty
5W Del MarChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Medium coverage
The match
Tarte
12N Fair Neutral
Depth and undertone: Very fair · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
82out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
68
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $6 more

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Maracuja Juicy Glow Tint

    16B Fair-Light Beige
    Shade match 73
    $42Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  2. #4 · RMS Beauty

    ReEvolve Natural Finish Foundation

    00
    Shade match 90
    $59Ulta BeautyUlta BeautyCosts $23 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    67
    Skin suitability
    68

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim a lightweight feel

    Retailer shade note: light shade for fair skin

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    15 Fair Warm
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Same warm undertoneSame medium coverageClaims not settling into lines

    Differences: Slightly deeperNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.2N
    Shade match 87
    $9.80$14Ulta BeautyUlta Beauty$26.20 less (73%)

    Matches: Same warm undertoneClaims a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    68

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: fair or light skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  5. #7 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    001
    Shade match 84
    $18.49Ulta BeautyUlta Beauty$17.51 less (49%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 5W Del Mar (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Close colour
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Close colour
    • Very fair · Warm · golden undertone

    $24

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    011 Vanilla

    Maybelline Fit Me Natural Finish Concealer, shade 011 Vanilla

    • Close colour
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 12 Fair Warm, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 5W Del Mar. Every attribute compared, with its share of the score.

ComparedYour shade5W Del MarClosest shade match12 Fair WarmScore
Shade match55% of overall91
Colour87#f9e1bd#f1d6b3Very close colourColour difference 2.7 (0 is identical)
Depth91Very fairVery fairSameDepth difference: 4.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveCombination, dry, normal, oilyMarketed for different skin types
Overall match 79/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 12 Fair Warm.

Same or better

  • $28 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly deeper
  • Natural finish instead of radiant
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Why the closest overall alternative works

Tarte Maracuja Juicy Glow Tint in 12N Fair Neutral, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 5W Del Mar. Every attribute compared, with its share of the score.

ComparedYour shade5W Del MarClosest overall alternative12N Fair NeutralScore
Shade match55% of overall75
Colour90#f9e1bd#ffe6c7Very close colourColour difference 2.2 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone25WarmCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 82/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Maracuja Juicy Glow Tint in 12N Fair Neutral.

Same or better

  • Very close colour
  • Same radiant finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim 16-hour wear
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs moderate
View full match

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 12 Fair Warm

Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Maracuja Juicy Glow Tint 12N Fair Neutral

Best price
$42Ulta BeautyUlta Beauty
Costs $6 more

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.