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Adjustable Coverage Powder Foundation Dark Warm dupes and alternatives Ulta Beauty Collection

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ogee Complexion Perfecting Serum Foundation Maple 8.25W

The equivalent shade: scored on colour, depth and undertone only.

The match
Ogee
Maple 8.25W
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
89
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49Ulta BeautyUlta Beauty
Costs $33 more

Your shade $16 at Ulta Beauty

Closest overall alternative: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 175W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
ColourPop
Dark 175W
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$12Ulta BeautyUlta Beauty
$4 less (25%)

Your shade $16 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $42Ulta BeautyUlta BeautyCosts $26 more

    Matches: Same warm undertoneClaims 16-hour wearClaims transfer resistance

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium skin with very warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Deep Warm
    Shade match 80
    $16Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneSame matte finishSame medium coverage

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Ambient Soft Glow Foundation

    11
    Shade match 82
    $60SephoraSephoraCosts $44 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Live Tinted

    HUESTICK Complexion Stick

    08 Light/Medium
    Shade match 72
    $42Ulta BeautyUlta BeautyCosts $26 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    72
    Finish & visual result
    94
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  6. Shade match 77
    $14.59TargetTarget$1.41 less (9%)

    Matches: Same matte finishBoth claim a blurring effectClaims long-wearing

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  7. #9 · Hourglass

    Ambient Soft Glow Foundation

    10
    Shade match 81
    $60SephoraSephoraCosts $44 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $50SephoraSephoraCosts $34 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    280 Light Medium
    Shade match 83
    $52SephoraSephoraCosts $36 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  10. Shade match 82
    $72Ulta BeautyUlta BeautyCosts $56 more

    Matches: Very close colourSame medium coverageClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Dark Warm (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    30 Medium Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 30 Medium Peach

    • Very close colour
    • Medium tan · Warm · peach undertone

    $32

  2. Tarte Shape Tape Full Coverage Matte Concealer

    53H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53H deep honey

    • Close colour
    • Tan · Warm · peach undertone

    $32

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Slight colour difference
    • Medium tan · Warm undertone

    $30

  4. Clinique Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha

    Clinique Even Better All-Over Concealer + Eraser, shade WN 115.5 Mocha

    • Slight colour difference
    • Medium tan · Neutral · neutral golden undertone

    $22

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Sand

    • Slight colour difference
    • Medium · Warm · golden undertone

    $36

  6. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Slight colour difference
    • Medium · Warm · golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ogee Complexion Perfecting Serum Foundation in Maple 8.25W, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Dark Warm. Every attribute compared, with its share of the score.

ComparedYour shadeDark WarmClosest shade matchMaple 8.25WScore
Shade match55% of overall93
Colour89#b28a78#b1876fVery close colourColour difference 2.5 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 77/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ogee Complexion Perfecting Serum Foundation in Maple 8.25W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 175W, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Dark Warm. Every attribute compared, with its share of the score.

ComparedYour shadeDark WarmClosest overall alternativeDark 175WScore
Shade match55% of overall89
Colour82#b28a78#b1856bClose colourColour difference 3.4 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 175W.

Same or better

  • $4 less
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Ogee Complexion Perfecting Serum Foundation Maple 8.25W

Best price
$49Ulta BeautyUlta Beauty
Costs $33 more

Your shade $16 at Ulta Beauty

Closest overall alternative

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 175W

Best price
$12Ulta BeautyUlta Beauty
$4 less (25%)

Your shade $16 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.