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Adjustable Coverage Powder Foundation Deep Neutral dupes and alternatives Ulta Beauty Collection

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte CC color-correcting tinted serum Espresso

The equivalent shade: scored on colour, depth and undertone only.

The match
Tarte
Espresso
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $26 more

Your shade $16 at Ulta Beauty

Closest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 10.5N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Kylie Cosmetics
10.5N
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
81out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
88
Wear (Wear & performance)
55
Skin (Skin suitability)
80
Match price
$38Ulta BeautyUlta Beauty
Costs $22 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Neutral 450
    Shade match 91
    $45SephoraSephoraCosts $29 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Rich Deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 81
    $39.50SephoraSephoraCosts $23.50 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    80

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: very deep neutral skin with subtle red undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $48SephoraSephoraCosts $32 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deep with bronze undertones

    Medium confidence· Digital match

    View match
  4. #6 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 200N
    Shade match 87
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $48SephoraSephoraCosts $32 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deep auburn with copper undertones

    Medium confidence· Digital match

    View match
  6. #8 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N
    Shade match 85
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  7. #9 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Neutral 440
    Shade match 83
    $45SephoraSephoraCosts $29 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Rich Deep with neutral red undertones

    Medium confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep
    Shade match 82
    $16Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    69
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $32SephoraSephoraCosts $16 more

    Matches: Same neutral undertoneSame medium coverageClaims long-wearing

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral chestnut

    Medium confidence· Digital match

    View match
  11. Shade match 75
    $48SephoraSephoraCosts $32 more

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  12. #14 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Cool 420
    Shade match 74
    $45SephoraSephoraCosts $29 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Rich Deep with neutral red undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Deep Neutral (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.1 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.1 N

    • Close colour
    • Deep · Neutral undertone

    $32

  2. NARS Radiant Creamy Concealer

    Dark Coffee

    NARS Radiant Creamy Concealer, shade Dark Coffee

    • Close colour
    • Deep tan · Neutral undertone

    $36

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Close colour
    • Deep · Neutral undertone

    $30

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    42 Medium Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 42 Medium Deep Neutral

    • Close colour
    • Deep · Neutral undertone

    $32

  5. Clinique Even Better All-Over Concealer + Eraser

    CN 126 Espresso

    Clinique Even Better All-Over Concealer + Eraser, shade CN 126 Espresso

    • Close colour
    • Deep tan · Neutral · neutral pink undertone

    $22

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    450

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 450

    • Slight colour difference
    • Deep tan · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte CC color-correcting tinted serum in Espresso, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeDeep NeutralClosest shade matchEspressoScore
Shade match55% of overall95
Colour92#8b6758#876553Very close colourColour difference 2.0 (0 is identical)
Depth98Deep tanDeepCloseDepth difference: 1.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 79/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte CC color-correcting tinted serum in Espresso.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Claims 16-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

Kylie Cosmetics Natural Blur Powder Foundation in 10.5N, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeDeep NeutralClosest overall alternative10.5NScore
Shade match55% of overall84
Colour74#8b6758#94614eClose colourColour difference 4.4 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared55
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 81/100Shade match 84/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 10.5N.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone high vs none

Where to buy

Closest shade match

Tarte CC color-correcting tinted serum Espresso

Best price
$42SephoraSephora
Costs $26 more

Your shade $16 at Ulta Beauty

Closest overall alternative

Kylie Cosmetics Natural Blur Powder Foundation 10.5N

Match price
$38Ulta BeautyUlta Beauty
Costs $22 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.