Adjustable Coverage Powder Foundation Deep Neutral dupes and alternatives Ulta Beauty Collection
4.2 (561)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same medium coverage· Both claim a skin-like finish
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
74
Finish & visual result
85
Wear & performance
40
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Rich Deep with neutral red undertones
The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Deep Neutral (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Kosas Revealer Skin-Improving Foundation SPF 25 in Rich Deep Neutral 450, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Deep Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeDeep NeutralClosest matchRich Deep Neutral 450How they compareScore
Shade match55% of overall91
Colour60%85#8b6758#936555Very close colourColour difference 3.0 (0 is identical)
Overall match 80/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.