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Adjustable Coverage Powder Foundation Deep Neutral dupes and alternatives Ulta Beauty Collection

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free10No drying alcohol8Vegan7Cruelty-free4Oil-free0With SPF3Mineral4

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13 of 30

Only showing matches in liquid form, without talc.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: Tarte CC color-correcting tinted serum Espresso

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Deep NeutralChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
Tarte
Espresso
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $26 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 6N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Deep NeutralChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
Anastasia Beverly Hills
6N
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
94
Wear (Wear & performance)
59
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    5.5N
    Shade match 83
    $49SephoraSephoraCosts $33 more

    Matches: Same neutral undertoneSame matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: tan skin with neutral golden undertones

    High confidence· Digital match

    View match
  2. #4 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Neutral 450
    Shade match 91
    $45SephoraSephoraCosts $29 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Rich Deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    61H Espresso Honey
    Shade match 83
    $42SephoraSephoraCosts $26 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dermablend

    Flawless Creator Liquid Foundation Drops

    72N
    Shade match 91
    $43Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame neutral undertoneClaims 16-hour wear

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: deeper tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Neutral 440
    Shade match 83
    $45SephoraSephoraCosts $29 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Rich Deep with neutral red undertones

    Medium confidence· Digital match

    View match
  6. #8 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    6WO
    Shade match 72
    $49SephoraSephoraCosts $33 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    72
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: tan skin with warm olive undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    63N Espresso Neutral
    Shade match 77
    $42SephoraSephoraCosts $26 more

    Matches: Same matte finishBoth claim a blurring effectClaims 16-hour wear

    Differences: Slightly deeperSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  8. #10 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    60H Mahogany Honey
    Shade match 75
    $42SephoraSephoraCosts $26 more

    Matches: Same matte finishBoth claim a blurring effectClaims 16-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Fit Me Matte + Poreless Foundation

    Truffle 362
    Shade match 80
    $11.99Ulta BeautyUlta Beauty(product price)$4.01 less (25%)

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    40

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    6W
    Shade match 66
    $49SephoraSephoraCosts $33 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    66
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: tan skin with warm olive undertones

    Medium confidence· Digital match

    View match
  11. #13 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Cool 420
    Shade match 74
    $45SephoraSephoraCosts $29 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Rich Deep with neutral red undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Deep Neutral (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.1 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.1 N

    • Close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  2. NARS Radiant Creamy Concealer

    Dark Coffee

    NARS Radiant Creamy Concealer, shade Dark Coffee

    • Close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    42 Medium Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 42 Medium Deep Neutral

    • Close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  5. Clinique Even Better All-Over Concealer + Eraser

    CN 126 Espresso

    Clinique Even Better All-Over Concealer + Eraser, shade CN 126 Espresso

    • Close colour
    • Deep tan · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    450

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 450

    • Slight colour difference
    • Deep tan · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte CC color-correcting tinted serum in Espresso, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeDeep NeutralClosest shade matchEspressoScore
Shade match55% of overall95
Colour92#8b6758#876553Very close colourColour difference 2.0 (0 is identical)
Depth98Deep tanDeepCloseDepth difference: 1.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 79/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte CC color-correcting tinted serum in Espresso.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Claims 16-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 6N, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeDeep NeutralClosest overall alternative6NScore
Shade match55% of overall85
Colour77#8b6758#8d5e4eClose colourColour difference 4.1 (0 is identical)
Depth94Deep tanDeepCloseDepth difference: 3.2
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 6N.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for dry/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tarte CC color-correcting tinted serum Espresso

Best price
$42SephoraSephora
Costs $26 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 6N

Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.