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Adjustable Coverage Powder Foundation Fair Cool dupes and alternatives Ulta Beauty Collection

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form, without talc.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 00C

The equivalent shade and the most similar foundation overall.

The match
Anastasia Beverly Hills
00C
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
94
Wear (Wear & performance)
59
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    00CR
    Shade match 93
    $49SephoraSephoraCosts $33 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: very fair porcelain skin with cool rosy undertones

    High confidence· Digital match

    View match
  2. #3 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    32N Medium Neutral
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    26N Light-Medium Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSame cool undertoneClaims long-wearing

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: very fair complexion with cool rosy undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Cool (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  2. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

  3. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Rose

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Rose

    • Very close colour
    • Fair · Cool · pink undertone

    $8

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Close colour
    • Very fair · Cool undertone

    $38

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Close colour
    • Very fair · Cool · rosy undertone

    $30

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Close colour
    • Fair · Cool · pink undertone

    $17

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 00C, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeFair CoolClosest match00CScore
Shade match55% of overall96
Colour93#e6d3c5#e9d1c1Very close colourColour difference 1.9 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 88/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 00C.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Not marketed for dry/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy 00C

Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.