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Adjustable Coverage Powder Foundation Fair Cool dupes and alternatives Ulta Beauty Collection

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in powder form, without talc.

  • 8 matches have no formulation listed and are not shown.

Closest shade match: Dior Forever Natural Matte Velvet Compact Foundation 1CR IN

The equivalent shade: scored on colour, depth and undertone only.

The match
Dior
1CR IN
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Medium coverage
Shade match
88out of 100
Colour
81
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$64SephoraSephora
Costs $48 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair to Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Ulta Beauty Collection
Fair to Light Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
78out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$16Ulta BeautyUlta Beauty
Same price

Your shade $16 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Cool (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  2. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

  3. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Rose

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Rose

    • Very close colour
    • Fair · Cool · pink undertone

    $8

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Close colour
    • Very fair · Cool undertone

    $38

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Close colour
    • Very fair · Cool · rosy undertone

    $30

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Close colour
    • Fair · Cool · pink undertone

    $17

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Natural Matte Velvet Compact Foundation in 1CR IN, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeFair CoolClosest shade match1CR INScore
Shade match55% of overall88
Colour81#e6d3c5#f3d7c3Close colourColour difference 3.5 (0 is identical)
Depth95FairVery fairCloseDepth difference: 2.9
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 76/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Natural Matte Velvet Compact Foundation in 1CR IN.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for dry/normal/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconePowder-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone high vs none

Why the closest overall alternative works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeFair CoolClosest overall alternativeFair to Light NeutralScore
Shade match55% of overall87
Colour94#e6d3c5#edd8c7Very close colourColour difference 1.7 (0 is identical)
Depth96FairVery fairCloseDepth difference: 2.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral.

Same or better

  • Very close colour
  • Same matte finish
  • Same medium coverage
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone high vs none

Where to buy

Closest shade match

Dior Forever Natural Matte Velvet Compact Foundation 1CR IN

Best price
$64SephoraSephora
Costs $48 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair to Light Neutral

Best price
$16Ulta BeautyUlta Beauty
Same price

Your shade $16 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.