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Adjustable Coverage Powder Foundation Fair Cool dupes and alternatives Ulta Beauty Collection

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF1Mineral1

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Only showing matches with medium coverage, in liquid form.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 10 Fair Cool

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Fair CoolChange shade
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
The match
e.l.f. Cosmetics
10 Fair Cool
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
64
Wear (Wear & performance)
59
Skin (Skin suitability)
80
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Fair Ivory LN2
    Shade match 81
    $34Ulta BeautyUlta BeautyCosts $18 more

    Matches: Very close colourSame medium coverageBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Cool (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

    SephoraView at Sephora
  3. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Rose

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Rose

    • Very close colour
    • Fair · Cool · pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Close colour
    • Very fair · Cool undertone

    $38

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Close colour
    • Very fair · Cool · rosy undertone

    $30

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Close colour
    • Fair · Cool · pink undertone

    $17

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeFair CoolClosest match10 Fair CoolScore
Shade match55% of overall97
Colour96#e6d3c5#e9d4c3Looks identicalColour difference 1.3 (0 is identical)
Depth99FairVery fairCloseDepth difference: 0.6
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high
View full match

Where to buy 10 Fair Cool

Best price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.