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Adjustable Coverage Powder Foundation Fair Cool dupes and alternatives Ulta Beauty Collection

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in stick form, vegan.

  • 8 matches have no formulation listed and are not shown.
  • 18 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ceramic

The equivalent shade and the most similar foundation overall.

The match
MERIT
Ceramic
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
64
Wear (Wear & performance)
59
Skin (Skin suitability)
60
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $68SephoraSephoraCosts $52 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Fair cool undertone

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $28SephoraSephoraCosts $12 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    69
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Not marketed for normal/sensitive skin

    Retailer shade note: porcelain - very fair skin with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Cool (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  2. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

  3. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Rose

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Rose

    • Very close colour
    • Fair · Cool · pink undertone

    $8

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Close colour
    • Very fair · Cool undertone

    $38

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Close colour
    • Very fair · Cool · rosy undertone

    $30

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Close colour
    • Fair · Cool · pink undertone

    $17

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ceramic, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeFair CoolClosest matchCeramicScore
Shade match55% of overall97
Colour96#e6d3c5#e9d6caLooks identicalColour difference 1.2 (0 is identical)
Depth97FairVery fairCloseDepth difference: 1.6
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ceramic.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs moderate

Where to buy Ceramic

Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.