Adjustable Coverage Powder Foundation Fair Neutral dupes and alternatives Ulta Beauty Collection
4.2 (561)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Both claim a blurring effect· Claims 12-hour wear
Differences: Natural matte rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
74
Wear & performance
40
Skin suitability
100
Close colour · Natural matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Matches: Same neutral undertone· Same matte finish· Claims 24-hour wear
Differences: Slightly lighter· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
73
Wear & performance
54
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: fair light with neutral undertone
Matches: Same neutral undertone· Same matte finish· Claims 24-hour wear
Differences: Slightly lighter· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
73
Wear & performance
54
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Matches: Same neutral undertone· Both claim a skin-like finish· Claims long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
76
Wear & performance
40
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Same medium coverage· Both claim a skin-like finish· Claims a lightweight feel
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
78
Finish & visual result
76
Wear & performance
40
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines
Matches: Both claim a skin-like finish· Claims a lightweight feel· Adds SPF 50
Differences: Slightly warmer undertone· Light-medium rather than medium coverage· No blurring effect claimed
Score details
Shade match
73
Finish & visual result
86
Wear & performance
40
Skin suitability
100
Close colour · Light-medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Light-medium rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Matches: Same matte finish· Claims 24-hour wear· Claims transfer resistance
Differences: Slightly lighter· Slightly warmer undertone· Full rather than medium coverage
Score details
Shade match
75
Finish & visual result
73
Wear & performance
54
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: fair light with warm undertone
Differences: Slightly deeper · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Same neutral undertone· Claims long-wearing· Adds SPF 50
Differences: Slightly lighter· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
58
Wear & performance
40
Skin suitability
100
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: very fair complexion with neutral peach undertone
Matches: Same neutral undertone· Same medium coverage· Both claim a skin-like finish
Differences: Slightly lighter· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
79
Finish & visual result
76
Wear & performance
40
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra light with neutral undertones
Matches: Both claim a blurring effect· Claims 12-hour wear
Differences: Slightly cooler undertone· Natural matte rather than matte finish· Full rather than medium coverage
Score details
Shade match
76
Finish & visual result
74
Wear & performance
40
Skin suitability
100
Close colour · Natural matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: very fair cool with peach undertones
Matches: Same neutral undertone· Claims 12-hour wear· Both claim not settling into lines
Differences: Slightly lighter· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
86
Finish & visual result
42
Wear & performance
59
Skin suitability
60
Close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/oily skin
The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in LN1 Porcelain, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeFair NeutralClosest matchLN1 PorcelainHow they compareScore
Shade match55% of overall91
Colour60%86#ded2c1#e3d2c3Very close colourColour difference 2.9 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.6
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Overall match 85/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $24 more
Sephora
Target
